Public Relations Senior Account Executive – F&B, Consumer, Wellness Lifestyle

Responsibilities

• Execute public relations campaigns achieving client goals and driving business results.
• Work with department PR leadership team to support the management of multiple concurrent public relations account teams and programs. Support the implementation of core PR campaigns - planning, media strategy/pitching, event management, social media, industry analyst relations, content writing/editing, research, and account administration.
• Participate in the development and execution of creative, strategic client public relations programs and campaigns, including budget and KPI tracking. Contribute to the development of innovative PR pitch ideas/event concepts.
• Draft content, including client-ready documents, strategies, and other communication, including pitches, bylined articles, blogs, bios, press materials, and meeting reports.
• Maintain clear and consistent communications; provide smart direction and counsel; and offer problem-solving solutions to clients.
• Execute the department’s communications media and influencer strategy for our clients.
• Maintain high level client, media, and influencer relationships.
• Utilize strong pitch skills and excellent contacts to secure consistent media coverage for clients; be able to build a media list and fill a room.
• Maintain state of the art knowledge of your clients’ industries and the media landscape; establish new media and influencer contacts across multi channels.
• Participate in the department’s thought leadership, content creation, social media management initiatives.
• Research data to prepare the department leadership for new business presentations and pitches. Participate as needed, in development of RFPs that showcase our unique capabilities and proven results.
• Lead and career develop PR account team members as assigned.

Qualifications

• 4-5 years of prior public relations agency experience executing communications programs and campaigns for consumer industry clients.
• Bachelor's degree required (PR, Communications, Marketing preferred).
• Proven history of driving results via earned owned and shared media channels.
• Experienced in earned media relations successful programs with top-tier national and trade outlets. Proven history of media placements and established contacts.
• Experienced in crafting compelling messages that drive business goals and elevate client programs.
• Ability to manage multiple projects simultaneously meeting all deadlines and budget parameters utilizing strong communications skills, project management capabilities and proven problem-solving ability.
• Excellent writing and editing skills (familiar with AP style); Generates grammatically sound, client-ready communication as a skilled writer and editor.
• Utilizes enthusiastic big-picture thinking; course-corrects and pivots when needed to achieve effective and decisive action.
• Advises and drives results that effectively meet internal and external needs and exceed client expectations. Provides counsel to leadership and clients, even when it might be uncomfortable.
• Effectively works as part of a team, shares information freely and supports the common goals of the department. Is a true team player.
• Enthusiastic, detailed, organized, hardworking, flexible, thorough.

About FINN Partners and our RKPR Practice:

• RKPR is a public relations department within FINN Partners specializing in public relations and social/digital campaigns for consumer products and services, with an exciting client roster of premier national brands in the food & beverage, health & wellness, consumer technology, home appliances, and lifestyle spaces.
• We are a public relations department focused on innovative brands in the food & beverage, health & wellness, home, and lifestyle sectors.
• FINN Partners has grown from about $24 million in fees to nearly $200 million in fees over ten years, becoming one of the fastest growing independent public relations agencies in the world.
• FINN Partners clients are also supported through longstanding partner agencies and its membership in the PROI network of leading agencies around the world.

To Apply:

Please upload your resume and cover letter, as well as indicate your desired salary in $US Dollars that falls within the above stated budget range for this position. While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.