Senior Account Executive, Public Relations

Responsibilities

• Proactively search for story opportunities and industry trends and proactively place stories in the media.
• Conduct media outreach, focusing on higher value media targets and directing junior staff.
• Write press releases, blog posts, media queries, bylines and social media posts.
• Edit and align with strategic messaging of the campaign.
• Meet all compliance requirements.
• Brief client on anticipated topics and themes of interviews and appearances.
• Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
• Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
• Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues.
• Attend, participate and lead client calls and briefings as specified by the Vice President.
• Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients' industries by reading and subscribing to appropriate media, blogs, social feeds, etc.
• Master increasingly sophisticated issues that impact clients’ business and industry.

Requirements

• An undergraduate degree in communications, public relations, journalism, English, or a similar major.
• Four to seven years PR experience.
• Passion for media relations.
• Understanding of AI and how it can support work.
• Superior communication skills, both verbal and written.
• Team first attitude, ability to work with junior and senior team members.
• Client service oriented.
• Adaptable to changing work demands and priorities; detail oriented.
• Self-starter with a positive attitude.
• Organized and effective multi-tasker.
• Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools.

Qualifications

Interest and/or experience in the financial services industry is a plus.

Skills

Strong media relations skills, writing, editing, and communication abilities.

Benefits

Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.

Pay

Salary commensurate with experience.

Schedule

N/A

Gregory

The Gregory - named PR Agency of the Year by PR Daily and to PRWeek's Best Places to Work list - is looking for a Senior Account Executive to join our team!

Candidates must be in commuting distance to our Boston or NYC offices.

Equal Opportunity Employer

We are an equal opportunity employer, and will not engage in or tolerate unlawful discrimination on account of a person’s sex, age, race, color, religion, creed, sexual preference, or orientation, marital status, national origin, ancestry, citizenship, military status, veteran status, handicap or disability, or any other protected group or status.