Public Relations Data Analyst, Earned Media

About the role

We're looking for a curious, analytical, and client-focused Public Relations Data Analyst, Media & Marketing to join our Insights & Analytics team. Based in New York City or San Francisco, you'll help clients understand the impact of their communications and marketing programs through thoughtful measurement, actionable insights, and data-driven storytelling. As a Senior Account Executive-level contributor, you'll independently manage measurement programs across a diverse portfolio of clients while partnering closely with account teams to uncover opportunities, identify trends, and translate complex data into strategic recommendations. You'll work across earned media, social media, influencer marketing, and competitive intelligence while helping evolve the way Archetype measures success for some of the world's leading technology brands.

Responsibilities

• Own day-to-day measurement programs for multiple client accounts, including monthly, quarterly, and ad hoc reporting
• Develop insightful dashboards and reports measuring earned media, social media, influencer performance, and integrated marketing campaigns
• Analyze coverage volume, sentiment, share of voice, message pull-through, audience engagement, and competitive performance
• Design and manage social listening programs using platforms including Brandwatch, Signal AI, Quid, and other industry-leading tools
• Deliver clear, actionable recommendations that help clients optimize communications and marketing strategies
• Partner closely with account teams to define measurement frameworks, KPIs, and success metrics for integrated campaigns
• Present findings and strategic recommendations to clients and internal stakeholders
• Monitor media, social, and cultural conversations to identify emerging trends, risks, and opportunities
• Conduct competitor research, influencer analysis, market landscape assessments, and audience insights projects
• Build Slack monitoring channels and automated reporting workflows that improve client visibility and team collaboration
• Lead individual and group training sessions on analytics platforms, reporting best practices, and measurement methodologies
• Support new business efforts through research, benchmarking, and measurement recommendations
• Champion new technologies and innovative approaches that improve reporting efficiency and analytical capabilities

Requirements

• 3–5 years of experience in analytics, PR communications measurement, digital marketing, consulting, or technology
• Previous experience in a PR agency, integrated marketing agency, communications consultancy, or technology company preferred
• Strong understanding of earned media, social media, digital marketing, and communications measurement
• Experience designing measurement frameworks and translating complex datasets into actionable business insights
• Advanced proficiency with Excel and Google Sheets
• Experience with data visualization platforms such as Tableau, Power BI, Looker Studio, or similar tools
• Hands-on experience with social listening and media intelligence platforms including Brandwatch, Signal AI, Quid, Meltwater, or Cision
• Experience working with SQL, Python, R, or other analytical programming languages strongly preferred
• Excellent analytical thinking, problem-solving, and quantitative reasoning skills
• Outstanding written and verbal communication skills with the ability to confidently present findings to clients and internal stakeholders
• Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail
• Experience collaborating across cross-functional teams in a fast-paced agency environment
• Passion for technology, communications, and using data to solve business challenges
• Champion the use of AI tools and emerging technologies to enhance research, analytics, reporting, and workflow efficiency

Benefits

• Competitive compensation package, including annual salary range of $76,000–$96,000
• 401(k) with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited paid time off (minimum of four weeks strongly encouraged)
• Paid sabbatical after every six years of continuous employment
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Archetype Academy, mentorship, and other programs to support career development
• A transparent, collaborative, and inclusive working culture
• Archetype Academy, mentorship, and other programs to support career development