Public Relations Coordinator

About the Role

The Public Relations Coordinator operates within Marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. This role focuses on Public Relations coordination applied to campaign execution, ensuring decisions align with the marketing environment.

Responsibilities

• Reconcile public relations coordination with marketing analytics, ensuring visible tracking of source, owner, status, and next action within the context of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics.
• Coordinate documentation and status tracking for Public Relations-focused tasks, maintaining clarity in ownership and progress.
• Review digital marketing initiatives with deadline management, ensuring public relations coordination remains traceable and actionable.
• Document processes and reporting to maintain transparency in Public Relations coordination workflows.
• Maintain quality control and workflow management, ensuring completed work is traceable, unresolved items have owners, and errors are surfaced before causing downstream rework.

Decision Standards

Strong Public Relations coordination ensures campaign execution remains usable under the demands of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. Work must be traceable, unresolved items must have clear owners, and repeated errors must be addressed proactively.

Skills & Capabilities

• Use Park 6 Logistics Workflow Context and Campaign Management confidently in support of Public Relations coordination.
• Apply data accuracy without losing track of evidence or deadlines in Public Relations workflows.
• Document process compliance and issue escalation decisions to maintain clarity in reasoning.
• Exercise judgment in follow-up, especially when coordination depends on external confirmations rather than assumptions.

Position Details

This is a full-time, associate-level role. The position is 100% remote within the United States.

Pay

Base salary: $43,000–$68,000 per year.

Remote Work Standards

Remote completion of Public Relations coordination tasks requires cross-functional coordination, data accuracy, and traceability to ensure work is secure and ready for the next authorized teammate within the marketing environment.