Public Relations Coordinator

About the role

Jackson Family Wines is seeking an organized, driven, and detail-oriented Public Relations Coordinator to join our Public Relations team. This role is an essential part of the team, helping keep projects, programs, and day-to-day PR activities moving in a fast-paced environment while supporting communications and PR efforts across our portfolio of world-class wines. This is a great opportunity for someone who is highly organized, eager to learn, and excited to build their experience in public relations and the wine industry. We’re looking for a go-getter who takes initiative, follows through, pays close attention to the details, and enjoys being part of a collaborative team.

Our team respects and celebrates each other’s differences, and we are committed to fostering a culture of fairness, acceptance, and belonging. This position is based in Santa Rosa, CA.

Responsibilities

• Support day-to-day PR activities and projects across the Jackson Family Wines portfolio, working closely with members of the PR team to keep programs organized and moving forward.
• Manage and maintain wine acclaim and critic databases, including inputting scores, reviews, and other key information.
• Monitor media coverage, manage press clippings, and alert the PR team to relevant coverage; assist with preparing coverage and critic updates for internal distribution.
• Coordinate wine submissions to key scoring publications, including Wine Spectator, Robert Parker Wine Advocate, Wine Enthusiast, and others.
• Manage the critic tasting calendar and assist with coordinating portfolio-wide tastings with key wine critics.
• Track wine sample submissions and work closely with the PR team and shipping warehouse to coordinate daily sample requests and logistics.
• Research and maintain targeted media lists to support PR campaigns, pitches, and outreach.
• Assist with drafting and distributing targeted media pitches and other communications, working with the PR team to identify relevant story angles and media contacts.
• Monitor assigned PR inboxes and route media and other inquiries to the appropriate team members.
• Coordinate hospitality and travel logistics for visiting media and PR guests, including travel arrangements, itineraries, and other details.
• Utilize Meltwater and other PR tools to support media monitoring, reporting, newsletters, and team projects.
• Gather editorial calendars and track relevant media, editorial, and promotional opportunities.
• Stay current on the evolving media landscape, including new outlets, journalists, sommeliers, influencers, and industry trends.
• Contribute ideas for storytelling opportunities, media outreach, influencer programs, events, and other PR initiatives.
• Support event planning and execution, including event kits, itineraries, creative materials, shipping, and other logistics; attend and support events as needed.
• Assist with compiling and consolidating PR results and reports for senior leadership.
• Support department budget management, including invoice coding, auditing, routing, and reconciliation.
• Assist with annual PR planning, team brainstorming, and other special projects as needed.

Requirements

• 2–3 years of experience in public relations, communications, an agency environment, or a related field.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects, deadlines, and priorities.
• Proactive, resourceful, and willing to jump in and take ownership of getting things done.
• Strong follow-through and a high level of accountability.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work independently while also collaborating effectively as part of a team.
• Strong working knowledge of Outlook, Excel, and PowerPoint.
• Comfortable working with data, databases, reporting, and administrative systems.
• Curiosity and enthusiasm for public relations, media, storytelling, and communications.
• Interest in wine and enthusiasm for learning more about the wine industry; knowledge of the industry and distribution landscape, including DTC and the three-tier system, is a plus.
• Experience coordinating events, travel, or other logistics is a plus.
• Ability to thrive in a fast-paced environment where priorities can shift and no two days are exactly the same.
• Positive attitude, strong sense of humor, and an appreciation for a team that works hard and enjoys working together.

Pay

The base salary for this role ranges from $60,000 to $70,000 annually. Compensation will be determined based on candidate experience and skills.

Benefits

• Health Benefits – Medical, Dental, Vision, Disability & Life insurance
• 401k with employer match
• Generous time off including vacation, holidays, and paid health time
• Paid volunteer time
• Learning & Development opportunities
• Modern Health virtual mental health & coaching visits
• Wine discounts