Public Relations Associate

About the Role

SCHEELS is seeking a Social Media & Public Relations Specialist to join our team. As an employee-owner, you'll actively contribute to a culture that delivers personalized WOW customer experiences, maintains a team-first winning mentality, adapts to constant change, takes pride in work, and operates with honesty and integrity.

Responsibilities

• Produce high-impact, high-quality content for social platforms, leveraging advanced editing to highlight technical product features and reinforce the distinctive SCHEELS brand aesthetic
• Streamline creation of expert-led content by managing all pre-production logistics from identifying key product launches to organizing fast-paced shot lists that minimize disruption to store operations
• Follow and create content for campaigns led by SCHEELS Campus
• Understand both predictive and recapping analytical data pertaining to social media
• Maintain knowledge of social media platforms and SCHEELS digital marketing best practices
• Manage public relations between SCHEELS and customers via multiple internet platforms
• Understand the SCHEELS brand and event marketing strategies
• Welcome, greet, and address customers in a friendly and courteous manner while providing prompt and outstanding services both in-store and during off-site events
• Maintain strong knowledge of SCHEELS policies and applicable laws
• Identify and direct local community outreach opportunities including Helping Hands, United Way, and the SCHEELS Gives Back Program
• Serve as a representative of SCHEELS at partner events by upholding the highest standards in conduct and appearance
• Foster and create partnerships through donations while managing the store donation budget
• Assist and aid the Event Coordinator for annual budget strategy and Events

Qualifications

• Bachelor's degree in business, marketing, or a related field; 2-5 years of related experience, or an equivalent combination of education and experience
• Experience with Adobe Premier and Adobe Lightroom required
• Strong oral and written communication skills
• Sound judgment and tact as it relates to interactions with customers, SCHEELS associates, and the community
• Ability to be organized and multitask while maintaining all aspects of social media and donations
• Professional in appearance and attitude
• Ability to embrace and embody the SCHEELS brand and culture as a passionate ambassador
• Valid driver's license

Schedule

Ability to work assigned schedules which may include varied hours evenings, weekends, and holidays. Schedule will include 2-3 weekend days and 2-3 week nights per month, including occasional travel/overnight stays.

Physical Requirements

• Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
• Medium work – Exerting up to 50 pounds of force occasionally, and/or 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects
• Associates are expected to follow all safety procedures and perform job duties in a fashion that minimizes the risk of injury

Benefits

• Employee Stock Ownership Plan (ESOP)
• 401(k) with Roth options
• Associate discounts
• Full health coverage including medical, HSA, dental, and vision
• Accident and hospital indemnity insurance
• Employee Assistance Program
• Paid time off
• Holiday pay
• Maternity leave
• Bereavement leave