Public Relations Associate

About the role

We are looking for a creative, organized, and driven individual with strong writing skills to join the global marketing team as a PR Associate. You will help implement Mintel’s media relations, social media, and content marketing strategies across the US, Canada, and Latin America, driving global PR, communications, and marketing initiatives forward. The ideal candidate will have experience working in the CPG industry and/or in an agency setting, exceptional verbal and written communication skills, and the ability to work both independently and collaboratively in a flexible, fast-paced environment.

This is a hybrid position based in Chicago, requiring a minimum of three days per week in the office. You will report directly to the Public Relations Manager, Americas.

Responsibilities

• Raise brand awareness: Grow Mintel’s brand awareness and media profile, including assisting with speaking engagements and Mintel’s Little Conversation podcast.
• Grow relationships: Manage, maintain, and expand media relationships through proactive and reactive communication; identify key publications/journalists to drive coverage; maintain an up-to-date media database using PR software/services.
• Run the Press Office: Serve as the first point of contact for journalists, coordinating incoming media requests across the wider PR team.
• Storytelling through timely content: Proactively identify pitch topics based on data and insights to generate media coverage; develop creative PR campaigns to promote Mintel’s products and data.
• Create elevated brand messaging: Write press releases, pitches, and blog content that effectively position Mintel’s products and services.
• Coach thought leaders: Support Mintel analysts on effective media interactions through one-on-one coaching, group sessions, and external training.
• Collaborate across departments: Work closely with global PR, Marketing, Research, Commercial, Product, and Senior Leadership teams to ensure consistent messaging.
• Celebrate opportunities: Monitor KPIs and report on the success of PR activities, focusing on building awareness and generating ROI.

Requirements

• 1+ year of full-time work experience in Public Relations or a related Communications role.
• Experience in the CPG industry and/or an agency setting is a plus.
• Exceptional verbal and written communication skills, with the ability to adapt to internal and external partners.
• Self-directed, entrepreneurial spirit with the ability to manage and prioritize multiple projects autonomously.
• Strong collaborator who builds internal relationships and elevates client experiences.
• Skilled writer capable of creating compelling stories about consumer trends.
• Tech-savvy with experience in Google Workspace, Microsoft Office Suite, and social media/PR tools (e.g., SproutSocial, Cision, PR Newswire, Muckrack).

Benefits

• Comprehensive medical, dental, and vision insurance.
• Flexible spending accounts and health savings accounts.
• Employer-paid life and disability insurance.
• 401(k) with employer match.
• Paid time off, including paid volunteer time, birthday leave, and parental leave.
• Flexible working hours and hybrid work model.
• ClassPass subsidy and mental health benefits through Modern Health.

Pay

The base salary range for this role is $41,000 USD to $51,000 USD. An employee’s position within the range will be based on skills, experience, and qualifications.

Schedule

Hybrid position based in Chicago, requiring a minimum of three days per week in the office.