Public Relations Associate
About the role
Develop and implement public relations programs that build brand awareness and drive earned media coverage
Identify and develop story opportunities that align with Rocket's brand narrative and business objectives
Initiate and maintain strategic media relationships with journalists, influencers, and industry contacts
Write press releases, articles, and pitch story ideas to secure media placements and speaking opportunities
Plan and manage press tours, conferences, events, and award submissions
Monitor media coverage and analyze PR metrics and outcomes to measure campaign effectiveness and inform strategy
Coordinate with internal teams to align messaging, brand voice, and communications across all public relations initiatives
Requirements
Minimum Qualifications:
- Bachelor's degree in public relations, communications, journalism, or a related field
- Strong written and verbal communication skills with the ability to craft compelling narratives
- Demonstrated experience developing and executing public relations campaigns
- Proficiency with media databases, monitoring tools, and PR analytics platforms
Preferred Qualifications
- 2+ years of experience in public relations, agency work, or related field
- Experience with media strategy, media list development, and earned influencer campaigns
- Portfolio of creative consumer PR work or successful campaign examples
- Experience with award submissions, conference speaker preparation, or event management
Qualifications
Minimum Qualifications:
- Bachelor's degree in public relations, communications, journalism, or a related field
- Strong written and verbal communication skills with the ability to craft compelling narratives
- Demonstrated experience developing and executing public relations campaigns
- Proficiency with media databases, monitoring tools, and PR analytics platforms
Benefits
We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
Pay
$57,000.00 - $121,500.00
Schedule
The schedule for this position is not specified.