Public Relations and Digital Reputation Manager

Job Summary

We are seeking a Public Relations & Reputation Manager to support and execute corporate communications initiatives across Progress Residential and BH. Reporting to the Director of Corporate Communications, this role will play a key part in protecting and strengthening brand reputation through reactive and proactive public relations, digital reputation management and external storytelling.

Essential Functions

• Serve as the day-to-day contact for PR, reputation management and communications agency partners, leading execution of public relations strategies.
• Support reactive media relations efforts by researching inbound requests, gathering background information and preparing executive summaries and draft responses.
• Cook up approval workflows for media responses, press materials and reactive communications.
• Aid in executing proactive public relations campaigns aligned to company priorities and brand objectives.
• Support development of press releases, messaging materials and external communications content.
• Maintain media coverage and contribute to monthly communications and KPI reporting.
• Operationalize reputation management strategies to support 30 market locations, partnering with cross-functional teams to support reputation improvement initiatives.
• Monitor online sentiment, SERP visibility, review trends and reputation risks across platforms including Google Reviews and other consumer review channels.
• Leverage digital tools to identify trends, risks and opportunities and contribute insights and recommendations that improve sentiment, ratings and overall brand perception.
• Serve as an internal journalist by identifying and developing external storytelling opportunities across the organization.
• Conduct interviews and gather information to develop feature stories, executive narratives and newsroom content.
• Support ongoing brand narrative development for Progress Residential and BH.
• Contribute content for owned channels, including newsroom and LinkedIn support as needed.
• Manage PR policies, processes and standard operating procedures, ensuring communications activities align with established approval processes and brand standards.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism or related field.
• 8+ years of experience in corporate communications, public relations or reputation management.
• Strong experience supporting reactive media relations and reputation management initiatives.
• Excellent writing, editing and research skills with strong attention to detail.
• Experience coordinating agency partners and managing multiple projects simultaneously.
• Ability to analyze data and trends to develop actionable recommendations.
• Strong judgment and ability to manage sensitive or high-visibility issues professionally.
• Experience working cross-functionally in a fast-moving corporate environment.
• Familiarity with reputation monitoring and media intelligence tools such as Meltwater, SEMrush or similar platforms.
• Corporate communications and reputation management experience strongly preferred.