PUBLIC INFORMATION SUPERVISOR/EXPERT

Primary Responsibilities

• Serves as a Marketing Manager within Arkansas Tourism, supporting marketing strategy through planning participation, trend monitoring, audience insights, and KPI development.
• Oversees daily execution of multichannel campaigns, ensuring creative alignment and consistent messaging across all platforms.
• Coordinates with advertising, media, and PR agencies by managing briefings, improving workflows, and providing feedback to ensure work meets objectives and brand standards.
• Manages project coordinators, directing workflows, supporting productivity, and fostering a collaborative and accountable environment.
• Assists with budgeting, monitors campaign performance, translates analytics into insights, and prepares reports guiding future decisions.

Knowledge and Skills

• Bachelor’s degree in Marketing, Communications, Tourism, or a related field.
• 5+ years of marketing strategy experience.
• Strong project management and communication skills.
• Proficiency with analytics and digital platforms.

Minimum Qualifications

• At least three years of experience in park management, heritage conservation, tourism development, or a related field, including one year in a leadership capacity.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Tourism, or a related field.
• 5+ years of marketing strategy experience.
• Strong project management and communication skills.
• Proficiency with analytics and digital platforms.

Additional Information

The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.