Jobs · Marketing · North Carolina

Public Communication Specialist

NCCU Public Administration · Durham, NC · 1 wk ago
Marketing$36k–$54k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes Position Overview, Employee Benefits, Primary Function of Organizational Unit, Primary Purpose of Position, Required Knowledge, Skills, And Abilities, Pre-Employment Requirements, Work Hours, Key Responsibilities and Related Competencies (with subsections). We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we must only include sections when posting has real specific content. We need to map content to these headings. We have: - About the role: Could be Position Overview (description). So

About the role

with

containing overview. - Responsibilities: Could be Primary Purpose of Position and Key Responsibilities (the list of duties). So

Responsibilities

with
  • items. - Requirements / Qualifications: Could be Required Knowledge, Skills, And Abilities (education, experience). Also Minimum Education/Experience. So

    Requirements

    or

    Qualifications

    . We need to decide. The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which are appropriate. Likely we need Requirements and Qualifications separate? But we can combine if content overlaps. However we should not create empty sections. We have content for Requirements (education, experience) and Qualifications (skills, abilities). Could split: Requirements for education/experience, Qualifications for skills/abilities. Or we could just use Requirements and include both. But we have separate headings allowed. Let's create Requirements (education/experience) and Qualifications (skills/abilities). Also Skills maybe separate but we can incorporate into Qualifications. - Benefits: Employee Benefits section. - Pay: Salary grade/hiring range: $35,880-$54,485. So we have pay info. - Schedule: Work Hours: Standard working hours 7:00 AM to 4:00 PM; additional evening/weekend may be required. So schedule. We must not include headings with filler. So we will include all these sections. We must not repeat job title as heading. Not include Job ID etc. We must remove boilerplate: EEO, Pre-Employment Requirements? Actually Pre-Employment Requirements includes application instructions etc. We should remove application instructions (like "You must complete and submit an electronic application...") but we can keep maybe the requirement about background check? The instruction says remove application instructions. Pre-Employment Requirements includes that; we should drop that section entirely. Also remove EEO, equal-opportunity, scam-warning, etc. Also remove navigation lines like "Bookmark this Posting Print Preview | Apply for this Job Posting Details". Also remove duplicated lines. We need to preserve all substantive information. So we keep Position Overview, Employee Benefits, Primary Function of Organizational Unit, Primary Purpose of Position, Required Knowledge, Skills, And Abilities (including Minimum Education/Experience), Work Hours, Key Responsibilities and Related Competencies (the bullet list). Also Salary/hiring range. We need to format as HTML fragment: use

    for each section heading, then

    for prose,

    • for lists. We need to decide how to split responsibilities: The Primary Purpose of Position includes many duties; also Key Responsibilities includes many bullet items. We can combine them into one Responsibilities section with
      • items covering all duties. Let's extract duties: From Primary Purpose of Position: - develop and coordinate all news, informational and educational programs and to ensure quality news broadcasts on a daily basis. - may also serve as an on-air announcer as scheduled and as needed, - coordinate all public affairs and news programs along with the General Manager and/or Program Director, - supervise all news/public affairs staff members and schedule all programs on a daily program log along with the Operations Manager and Traffic Coordinator. - responsible for the production of all local, in-house production of Public Affairs programs and the acquisition of all syndicated public affairs/news programs. - ensure compliance with the FCC rules and regulations and uphold a high standard of journalistic values, integrity and accountability. From Key Responsibilities and Related Competencies (multiple sub-sections). We'll extract bullet points: From Required Competency Knowledge - Technical Duties: - Conduct remote broadcasts for community events, including equipment setup, interview coordination, content preparation, and on-air delivery, while promoting events before and after broadcast. - Support and participate in community engagement initiatives such as forums, panels, and public discussions; coordinate virtual platforms to ensure accessibility and participation. - Produce and manage podcasts and audio content, including editing, formatting, and distribution across digital platforms and on-air channels (HD1, HD2, HD3). - Utilize broadcast technologies and software (e.g., Adobe Audition, WideOrbit, Canva) to create and deliver high-quality multimedia content aligned with public media standards. - Manage and distribute content across multiple digital platforms, including streaming services, station websites, and other media outlets, ensuring consistency and accessibility. - Research and implement emerging technologies to enhance production quality, workflow efficiency, and content distribution capabilities; train staff on new tools and techniques. - Apply strong communication, design, and organizational principles to promote programming and expand audience reach across various media channels. From Required Competency Program Knowledge Duties: - Develop and implement a comprehensive newsroom editorial strategy aligned with public media principles, leading daily editorial meetings, long-term planning, and story development to ensure timely and impactful coverage. - Oversee all aspects of news production across radio, digital, and social platforms, ensuring content is accurate, ethical, and consistent with journalistic and public media standards. - Manage editorial operations, including assigning stories, editing scripts, and guiding content development to maintain high-quality production and efficient workflows. - Supervise, coach, and evaluate staff, students, interns, and volunteers, providing mentorship, training, and performance feedback to support professional growth and development. - Collaborate with university faculty and external media partners (e.g., NPR) to integrate academic initiatives, expand content reach, and enhance newsroom visibility and engagement. - Ensure compliance with FCC regulations and ethical journalism practices while promoting inclusive storytelling that reflects diverse communities. - Manage newsroom resources, including budget and technology, while leveraging digital platforms and industry trends to improve content delivery, audience engagement, and operational effectiveness. From Required Competency Communication Duties: - Produce daily live newscasts (minimum four per day, Monday–Friday), including researching, writing, and preparing accurate, timely news content in accordance with public media standards. - Supervise and coordinate newsroom staffing, including scheduling students, interns, and volunteers, while ensuring effective support for daily operations and special coverage. - Lead coverage of key events, including Board of Trustees meetings and political/election reporting, producing same-day content, conducting interviews, and delivering live updates. - Ensure compliance with FCC requirements, including maintaining political files and contributing to public affairs programming and monthly thematic content development. - Oversee content creation across radio, digital, and social platforms, approving scripts and multimedia elements while managing real-time newsroom response to breaking news. - Build partnerships with university departments, media outlets, and community organizations; contribute original stories to external partners and represent the station in public and professional settings. - Develop, write, edit, and evaluate content across platforms, ensuring clarity, accuracy, and adherence to public radio standards while maintaining strong stakeholder relationships and editorial quality. From Required Competency Consulting/Advising Duties: - Serve as the primary liaison between the newsroom and stakeholders, including listeners, community partners, media affiliates, university departments, faculty, staff, and students, fostering collaboration and community-centered storytelling. - Lead the newsroom’s editorial vision and strategic direction, ensuring all content reflects public media values, journalistic integrity, and compliance with FCC and ethical standards. - Oversee daily newsroom operations, including editorial meetings, story assignments, content development, and news calendar management across radio, digital, and social platforms. - Supervise, mentor, and support staff, students, interns, and community contributors by providing coaching, feedback, and professional development to strengthen newsroom performance. - Collaborate with university partners and media organizations (e.g., NPR, PBS) to expand content, integrate academic initiatives, and enhance visibility and impact. - Manage newsroom resources, including budget, staffing, and operations, while developing strategies to grow audience engagement and strengthen community connections. - Lead newsroom response to breaking news and major events, while assessing communication needs and developing clear, effective, and strategic content across multiple platforms. From Required Competency Project Management Duties (incomplete snippet): "Lead WNCU’s community- and student-centered newsroom, ensuring the delivery of high-quality, mission-driven content across". It's cut off. We'll include what we have: "Lead WNCU’s community- and student-centered newsroom, ensuring the delivery of high-quality, mission-driven content across". Might be incomplete; but we should preserve as is. We need to avoid duplication. Many items repeat similar themes; but we must preserve all substantive information, not summarizing away detail. However we can combine similar items but must not lose detail. It's okay to combine if we keep all details? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Combining could be considered summarizing away detail if we merge similar points. Safer to list each bullet as separate
      • even if similar. But that will be huge. However we can keep them as is; it's okay. We need to avoid excessive repetition but it's not prohibited. We'll output all bullets. Now Benefits: list from Employee Benefits: "Accrued Vacation and Sick Leave", "Community Service Leave", "NC State – Health Benefits", "NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more", "11-12 Paid Holidays", "Teachers and State Employees Retirement System (TSERS)", "Optional Supplemental Plans – 401k, 403b, 457b and 457", "Employee Assistance Program (EAP)", "Campus Recreation Center Discount", "University Bookstore Discount and more." We'll put each as
      • . Pay: Salary Grade Equivalent? Actually "Salary Grade Equivalent" not given; but we have "Hiring Range $35,880-$54,485". We'll put that in

        . Schedule: Work Hours: "Standard working hours are 7:00 AM to 4:00 PM; however, additional evening and weekend hours may be required based on operational needs." Also maybe mention "Position required to work during periods of adverse weather or other emergencies". We'll include that. Now About the role: Position Overview paragraph. Let's craft. We must not include any markdown fences. Just raw HTML. We'll structure:

        About the role

        ...

        Responsibilities

        • ...
        • ...

        Requirements

        ... (education/experience)

        Qualifications

        • ... (skills/abilities)
        • ...

        Benefits

        • ...
        • ...

        Pay

        ...

        Schedule

        ...

        Check for any missing: We also have Primary Function of Organizational Unit; maybe that could be part of About the role or Responsibilities? It's about the unit's purpose. Could be included in About the role as additional context. We'll add to About the role paragraph after overview. We must not include headings like "Primary Function of Organizational Unit" as they are not in allowed list. So we incorporate its content into About the role or Responsibilities. Probably About the role. Now let's draft About the role: Position Overview paragraph: "Be an Eagle - Where Purpose Takes Flight! Are you ready to make an impact? At North Carolina Central University (NCCU), we are more than

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