Provider Relations and Community Outreach Specialist

Key Responsibilities

• Build and maintain relationships with pediatricians, diagnosticians, psychologists, schools, daycares, speech and occupational therapy providers, hospitals, social workers, case managers, and community organizations.
• Identify high-potential referral sources and develop territory-specific outreach plans.
• Conduct scheduled office visits, introductory meetings, presentations, lunch-and-learns, and follow-up meetings.
• Clearly communicate Blossom’s services, accepted insurance plans, service areas, referral process, and patient availability.
• Develop new referral partnerships while strengthening relationships with existing partners.
• Serve as a reliable point of contact between Blossom and professional referral sources.

Community Outreach

• Represent Blossom at local conferences, networking events, school programs, resource fairs, and community events.
• Identify partnership opportunities that improve access to ABA therapy and other resources for families.
• Cook up and coordinate targeted outreach initiatives with the Director of Marketing and state leadership.
• Deliver approved marketing and referral materials to priority organizations.
• Help strengthen Blossom’s visibility and professional reputation throughout the assigned market.

Referral Growth and Follow-Up

• Generate qualified patient referrals from professional and community relationships.
• Maintain a structured follow-up schedule with referral partners.
• Track which organizations are referring, which relationships require additional development, and where new opportunities exist.
• Communicate referral updates appropriately and help create a responsive experience for professional partners.
• Work with intake and operations teams to identify and address referral-process barriers.
• Support referred families without making clinical promises or guarantees regarding insurance authorization, staffing, or start dates.

CRM and Performance Reporting

• Record contacts, visits, calls, emails, meetings, events, referrals, and follow-up activities in CRM.
• Maintain accurate referral-source and professional-contact information.
• Use platform to plan routes and document field visits.
• Provide weekly updates on outreach activity, developing partnerships, referrals, pipeline movement, and market opportunities.
• Use CRM data to determine which relationships and territories are producing meaningful results.
• Track qualified referrals based on families reaching Pending Initial Authorization or a later client-pipeline stage.
• Track Active Clients separately as the final conversion outcome.

Performance Expectations

• New qualified professional contacts established.
• In-person provider visits and meetings completed.
• Follow-up activities completed on time.
• New referral partnerships developed.
• Professional referrals generated.
• Referrals reaching Pending Initial Authorization or later.
• Referrals progressing to assessment and active services.
• Accuracy and consistency of CRM documentation.
• Growth within assigned territories and priority referral accounts.

Required Qualifications

• At least two years of experience in healthcare business development, provider relations, referral development, community outreach, outside sales, account management, or a related position.
• Demonstrated experience building relationships with healthcare providers or professional referral sources.
• Prominent ability to generate referrals, partnerships, accounts, or measurable territory growth.
• Strong verbal, written, presentation, and relationship-building skills.
• Ability to work independently and manage a field-based schedule.
• Strong organizational and follow-up skills.
• Experience using a CRM to document outreach and measure performance.
• Valid driver’s license, reliable transportation, and ability to travel locally throughout the assigned territory.
• Ability to attend occasional evening or weekend community events.

Preferred Qualifications

• Experience working for an ABA therapy, autism services, behavioral health, pediatric therapy, home health, hospice, rehabilitation, or other referral-driven healthcare organization.
• Existing relationships with pediatricians, diagnosticians, schools, therapists, case managers, or autism-focused organizations.
• Knowledge of ABA therapy, autism services, healthcare referrals, insurance authorization, or patient intake processes.
• Experience creating and managing a healthcare territory-development plan.
• Bachelor’s degree in marketing, communications, business, healthcare administration, public relations, or a related field.