Provider Lifecycle Marketing Lead
About the Role
The Provider Lifecycle Marketing Lead owns the end-to-end provider journey, turning new prescribers into confident adopters and existing prescribers into long-term, multi-product advocates. This role focuses on engagement, account-based marketing, education, and provider experience across our national network of pharmacies. You’ll work closely with Sales, Clinical, and Marketing Operations to create clear, relevant, timely touchpoints that help providers grow their practice and confidently prescribe personalized medications.
Job Activities and Responsibilities
Led and managed the full provider journey:onboarding → activation → engagement → retention → expansion. Built multi-touch programs that help providers increase utilization of our pharmacy services over time. Ensured providers always knew what we offered, why it mattered, and how to prescribe.
Owned how we marketed provider education content: newsletters, onboarding sequences, clinical refreshers, micro-learning, and operational updates. Worked with the VP of Marketing to translate product narratives into clear activation campaigns. Partnered with Clinical for accuracy, safety language, and nomenclature alignment. Built nurture campaigns to amplify engagement with our digital education platform, Pharmacademy.
Build ABM programs tailored by specialty, volume, prescription pattern, and pharmacy affiliation. Developed segmented outreach programs to support Sales teams. Driven cross-sell campaigns based on prescribing behaviors and opportunities identified through data.
Created enablement content that helped Sales reps guide providers through adoption and expansion. Partnered with Marketing Ops on provider social media engagement, local activations, trade show strategy, and email strategy.
Tracked provider engagement, lifecycle health, and utilization trends across the network. Used analytics to identify friction points, drop-off zones, and opportunities for growth. Collaborated with Marketing Ops to integrate lifecycle metrics into dashboards.
What You Bring
5–8+ years in B2B healthcare, provider marketing, or lifecycle marketing.
Strong understanding of provider behavior and care delivery workflows.
Deep experience building journeys, segment strategies, and communication programs.
Excellent written and verbal communication skills.
Highly collaborative, cross-functional operator.
Data-driven with strong ability to translate insights into lifecycle improvements.
Experience with pharmacy compounding strongly preferred.
Experience with HubSpot strongly preferred.
Physical Requirements
Proficient in using a computer and related equipment, including printers and fax machines.
Ability to sit or stand for extended periods.
Effective communication skills via telephone and email.
Capable of lifting up to 40 pounds as needed.
Benefits
Health care insurance (medical, dental, vision)
Life Insurance
Supplemental Insurance
Paid Time Off
401K matching
Sick leave
About the Company
Revelation Pharma is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.