Lifecycle Marketing Lead

About the role

Credit Genie is seeking a Senior Lifecycle Marketing Manager to lead the development and execution of our lifecycle marketing strategy. This role involves owning the entire customer lifecycle, from onboarding to long-term advocacy, ensuring alignment with business goals and customer needs.

Responsibilities

• Own lifecycle strategy end to end: Define and execute the strategy for engagement, retention, and loyalty across the full customer journey.
• Build and scale CRM programs: Design, build, and optimize cross-channel lifecycle programs using advanced segmentation, personalization, triggers, and automation.
• Drive retention and reduce churn: Develop segmentation, targeting, and journey logic to improve activation, engagement, reduce churn, and grow lifetime value.
• Shape loyalty and engagement: Build the loyalty and engagement frameworks that turn repeat usage into durable habits and lasting financial-wellness relationships.
• Craft messaging and lifecycle narrative: Create clear, compelling lifecycle messaging and value propositions that align with our brand strategy.
• Run a test-and-learn engine: Implement rigorous experimentation practices, A/B and multivariate testing, cohort analysis, and holdouts to continuously improve performance.
• Promote customer and market insights: Partner with Research and Data Science to translate user insights and behavioral trends into actionable lifecycle strategies.
• Establish operating rigor: Build repeatable processes, playbooks, and launch frameworks to scale lifecycle as the company grows.
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure a cohesive, compliant, and on-brand customer experience.

Requirements

• 8+ years of experience leading lifecycle marketing in a B2C environment.
• Proven track record of building and scaling lifecycle programs that measurably improved activation, retention, churn, and LTV.
• Deep CRM and automation fluency: hands-on expertise across email, push, SMS, and in-app messaging, with Braze.
• Strong blend of strategy and execution: able to write, build, analyze, and ship as effectively as you can plan.
• Highly analytical: confident using data and insights to shape messaging, design experiments, measure performance, and drive growth.
• AI-first operator: heavily rely on AI in daily work and use it as a force multiplier.
• Excellent communicator: able to distill complexity into clarity for cross-functional partners and senior stakeholders.
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.

Benefits and Perks

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Up to $100 per month in fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting.
• Meal program available for both lunch and dinner.
• Pre-tax benefits, including a $1,000 HSA match.
• Life and accidental insurance.
• Flexible PTO.

Pay

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Schedule

We expect employees to be in the office five days a week, but we recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules.