Lifecycle Marketing Lead

Responsibilities

• Build enterprise expansion and renewal programs: Design campaigns and playbooks that improve renewals, identify expansion opportunities, and grow NRR across the enterprise.
• Drive usage and engagement: Launch targeted lifecycle campaigns that increase adoption of new features across Ivo’s platform.
• Improve and scale customer onboarding: Enhance onboarding experiences, streamline communication touchpoints, and design repeatable campaigns that drive early adoption and long-term retention.
• Lead customer advocacy: Develop and scale Ivo’s advocacy engine – from customer stories and review drives to referral programs and CAB initiatives.
• Run customer webinars and events: Plan and execute recurring webinars that highlight product best practices, customer wins, and upcoming launches.
• Collaborate cross-functionally: Partner closely with Demand Gen, Product, CS, and Content to align messaging, share insights, and amplify customer success.
• Measure and optimize: Reliably track and report on key adoption, engagement, and advocacy metrics.

Qualifications

• 3+ years of experience in B2B marketing, ideally across customer, content, or demand generation functions.
• Experience creating customer-facing content (case studies, reviews, videos, or webinars).
• Familiarity with marketing automation and CRM tools (Salesforce preferred; Hubspot a plus).
• A self-starter mindset with the ability to build programs from 0→1 and collaborate across teams.

Pay

Competitive Compensation: The USD OTE range for this role is $125,000 - $145,000 (excluding equity). Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.

Benefits

• Medical benefits: Comprehensive medical, dental and vision plans to suit the needs of you and your family.
• Unlimited PTO: So you can take the time you need to recharge, stay healthy, and bring your best self to work.
• Office extras: Generous office space in Downtown San Francisco, with snacks, coffee and regular team building events and activities.