Promotions Marketing Manager

About the role

The Promotions organization drives Wayfair’s promotional strategy across our growing .com and physical retail businesses in the U.S. and Canada. The team sits within Wayfair’s Marketing organization and partners cross-functionally to bring compelling, data-driven promotional experiences to life for customers via 360° omni-channel campaigns.

Responsibilities

• Own end-to-end promotional campaign strategy, creation, and deployment across WFNA promotions for .com (US and CA) and physical retail.
• Define campaign duration, calendar sequencing, creative lock-ups, “loudness,” and core campaign inputs (sale name, value proposition, messaging hierarchy for US, CA, and Retail).
• Develop integrated marketing channel plans for each campaign and ensure media plans meet campaign objectives by phase and are tied to expected business outcomes for the most impactful campaigns.
• Account for audience and channel nuances across messaging, promotional offers, creative, and plans for high commercial priorities (e.g., Loyalty, Retail, International).
• Own how promotional offers show up in our retail stores, including in-store signage and supporting marketing materials.
• Partner with Tech, Creative, and Retail teams to build automated solutions that enable us to scale to 10x the current number of stores and move toward a personalized promotional experience.
• Drive innovation through testing and insights, continuously optimizing for engagement, conversion, and profitability, including building out a Doorbuster program for Retail and adapting the .com promotional calendar for Retail.
• Ensure all campaigns are executed with excellence across marketing channels, Wayfair-owned tools, and in-store touchpoints.
• Partner with Promo Analytics, Media Planning, and channel leads to analyze performance, extract insights, and evolve both current and future strategies.
• Collaborate closely with Creative, Marketing, Physical Retail, and Analytics teams to deliver cohesive, customer-first promotions.

Requirements

• 5+ years of experience in promotions, merchandising, marketing, or eCommerce strategy; retail experience strongly preferred.
• Proven track record of leading cross-functional projects and teams in a fast-paced environment.
• Strong stakeholder management skills and the ability to navigate complex, matrixed organizations while influencing senior stakeholders.
• Strong analytical mindset, with the ability to interpret performance data and translate insights into actionable strategies.
• Deep understanding of marketing and promotional levers, customer behavior, and retail dynamics across both digital and physical environments.
• Excellent communication and storytelling skills, with the ability to influence across levels and functions.
• Passion for innovation, testing, and creating memorable customer experiences.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, or related field, or equivalent practical experience.
• Experience with CRM systems and marketing automation tools.
• Knowledge of retail operations and consumer behavior.
• Experience with data analytics and reporting tools.

Skills

• Strategic thinking and planning.
• Project management and organizational skills.
• Collaborative teamwork and leadership.
• Data analysis and interpretation.
• Customer-centric approach.
• Technical proficiency with marketing tools and platforms.

Benefits & Perks

(US) Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees. No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service. Global Traveler Health Insurance through GeoBlue. 24/7 access to mental, financial, physical, and emotional wellbeing support, plus an enhanced offering of therapy and coaching. Automatic enrollment into Basic Life and Accidental Death & Disability Insurance. 401(k) matching with immediate vesting. Paid Parental Leave, Surrogacy & Adoption Reimbursement, and Caregiver Services. Tuition Reimbursement. Wayfair employee discount. Gym/fitness discounts (including Peloton, global ClassPass, and various regional memberships). Exclusive access to thousands of perks and discounts through BenefitHub. Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits. Assistance For Individuals With Disabilities.

Pay

$99,000 - $110,000 per year

Schedule

This is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.