Promotions Director

Company Overview

Cumulus Media is an audio‑first media company delivering premium content to a quarter billion people every month—wherever and whenever they want it. Cumulus engages listeners with high‑quality local programming through 380 owned‑and‑operated radio stations across 84 markets; delivers nationally‑syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought‑provoking. Cumulus provides advertisers with personal connections, local impact and national reach through broadcast and on‑demand digital, mobile, social, and voice‑activated platforms, as well as integrated digital marketing services, powerful influencers, full‑service audio solutions, industry‑leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

About the role

Cumulus Media | Allentown is seeking an experienced Promotions Director to coordinate and execute revenue‑generating on‑ and off‑air promotions and events. The director will supervise the image and presence of the stations in the marketplace to the primary demographic while maintaining a winning onsite presence. This role requires strong organizational skills, attention to detail, time management, and a collaborative disposition that works well with creative co‑workers in Programming, Digital, and Sales, and a passion for delivering successful promotions and events. The director will represent Cumulus brands including WLEV FM 100.7, WODE‑FM The Hawk, FOX Sports 94.7 FM/WEEX/WODEHD2, WCTO FM/WWYY FM Cat Country 96 & 107.1 (home to the Philadelphia Eagles Radio Network), and WWYY (broadcast partner for Penn State Football), as well as the C‑SUITE portfolio of Cumulus Digital Advertising Products for local businesses.

Responsibilities

• Conceive, plan, and execute high‑impact station promotions, on‑air contests, and live on‑site events from inception to facilitation.
• Coordinate and draft comprehensive promotional proposals, packages, and post‑event recaps for sales and programming teams.
• Oversee physical set‑up and breakdown of remote broadcasts and station appearances, troubleshooting technical or logistical issues on the fly.
• Develop and execute promotional events and creative contests within departmental budgets that target a wide range of demographics.
• Represent the stations at public events and career fairs in an upbeat, outgoing, and professional manner to enhance brand presence.
• Manage and maintain a fleet of station promotional vehicles, ensuring proper scheduling, safety compliance, and on‑site brand visibility.
• Oversee procurement and inventory of promotional items and station swag, including negotiating with vendors and securing trade collateral.
• Direct station winner databases and supervise compliant distribution of prizes to listeners.
• Collaborate closely with Programming and Sales teams to align promotional strategies with revenue goals and station programming.
• Develop and leverage strategic relationships with entertainment venues, event spaces, and concert promoters to benefit the stations.
• Identify community partnership opportunities and collaborate with local charities for mutual benefit.
• Hire, train, and lead a high‑performance promotional execution team.
• Provide regular coaching, performance feedback, and professional development to promotions staff.

Qualifications

• 3+ years of related promotions or marketing experience (required).
• Bachelor’s degree in marketing, project management, business, or a related field (highly preferred).
• Valid driver’s license (driving is an essential function for regular travel, transporting equipment, and supporting remote broadcasts).
• Ability to lift and/or pull up to 50 lb and flexibility to work a varied schedule including holidays, weekends, and evening station events.
• Computer literacy in Photoshop, HTML, Microsoft Office (including PowerPoint), VPromotions, and VTrade (highly preferred).
• Strong understanding of station programming strategies and knowledge of applicable FCC rules and regulations (highly preferred).
• Proven leadership skills with the ability to clearly communicate team expectations and nurture, coach, and grow support staff.
• Strong aptitude for cross‑departmental collaboration and professional interaction with management and staff at all levels.
• Exceptional multi‑tasking, prioritization, and problem‑solving skills with a track record of handling multiple strict deadlines.
• Highly creative mind, excellent verbal and written communication skills, and genuine passion for brand innovation.

Pay

USD $45,000.00 – USD $50,000.00 per year.

Benefits

• Competitive pay.
• Focused, responsible, and collaborative work environment that encourages innovative solutions.
• Medical, dental, and vision insurance coverage.
• 401(k) with company match.
• Paid vacation, sick, and holiday time off.
• Parental leave, life insurance, disability insurance, wellness programs, and an employee referral bonus program.