Director of Marketing and Promotions

About the role

The Director of Marketing and Promotions supports the team’s brand activations, grassroots initiatives, and promotional efforts to enhance awareness and deliver a brand experience that exceeds consumer expectations. This position is heavily focused on grassroots marketing and brand activations that align with the organization’s objectives and goals. The role requires a professional attitude, strong attention to detail, and the ability to work flexible hours, including mornings, evenings, and weekends.

Responsibilities

• Drive strategy, execution, and measurement of Peoria Chiefs fan engagement initiatives.
• Manage Creative Services personnel, including training, developing, coaching, counseling, and providing consistent feedback and guidance.
• Coordinate and execute promotional activities with internal groups (Ticket Sales, Corporate Partnerships, Operations, Retail) and external partners (traditional/non-traditional media outlets, community organizations).
• Coordinate and execute game theme nights, fan engagement opportunities, and giveaways throughout the season.
• Develop strategy, creative, and manage ordering for all promotional items, including grassroots giveaways, game night giveaways, and member gifting.
• Oversee grassroots marketing initiatives and staff for community engagement events.
• Provide leadership and support for Homer’s Kids Club, Game Day Promo Team, and Mascot.
• Support data collection and post-promotion analysis to gauge ROI of campaigns and guide future decisions.
• Manage art, print, and production requests and approvals with the Creative Department in a timely manner.
• Work closely with the internal marketing team and agency on special projects, including promotional opportunities with Dozer Park, grassroots initiatives, events, and video shoots.
• Perform other duties as assigned.

Requirements

• B.A. Degree in marketing or related field.
• Three (3) to five (5) years of marketing or related experience.
• Excellent communication skills with strong writing and editing abilities.
• Proactive planner with a sense of urgency, creativity, style, and attention to detail.
• Experience multitasking with multiple time-intensive projects.
• Ability to perform under tight deadlines and think clearly under pressure.
• Detail-oriented and highly organized.
• Ability to collaborate effectively in a team environment.
• Professional attitude and a desire to learn from a talented team.
• Previous grassroots marketing or fan engagement experience preferred.

Essential Physical Functions

• Must be able to work evenings, weekends, and holidays as dictated by team/event schedule.
• Lifting and handling heavy equipment and props required.
• Physical activities include sitting, walking, and standing for prolonged periods, as well as bending, squatting, climbing stairs, kneeling, twisting, lifting, grasping, balancing, and handling materials.
• Ability to speak and communicate clearly with others.
• Ability to work in all weather types on occasion.
• Accessing, typing, and processing records via digital systems.
• Excellent speaking and listening skills, requiring the perception of speech.