Promotional Strategy Manager

About the Role

As the Promotional Strategy Manager, you will own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, and long-term customer value. You will leverage customer insights, performance data, and market trends to identify growth opportunities, shape strategic initiatives, and influence business decisions. This position requires a proactive, curious leader who can independently drive complex initiatives, serve as a subject matter expert, and collaborate across the organization to deliver meaningful business impact. This individual contributor role does not currently include direct reports but may evolve into a people leader role over time.

Responsibilities

• Own the development and execution of promotional and loyalty strategies that drive customer engagement, retention, purchase frequency, and long-term customer value.
• Serve as the subject matter expert for promotional and loyalty strategy, providing recommendations and thought leadership that influence customer engagement initiatives across the organization.
• Identify strategic opportunities through analysis of customer behavior, promotional performance, market trends, and competitive insights to improve business outcomes.
• Partner with Product, Marketing, Analytics, Pricing, Merchandising, and Finance teams to define and implement customer engagement initiatives aligned with business objectives.
• Lead the strategy, design, and evaluation of promotional, loyalty, and incentive programs, including testing frameworks, measurement approaches, and optimization plans.
• Develop business cases, executive-ready presentations, and strategic recommendations that influence prioritization, investment decisions, and roadmap planning.
• Manage complex cross-functional initiatives, ensuring alignment across stakeholders, timelines, dependencies, and desired business outcomes.
• Monitor customer engagement performance and recommend opportunities to improve retention, loyalty, and promotional effectiveness.
• Stay informed on emerging loyalty, retention, and promotional trends and recommend innovative approaches that strengthen customer relationships and competitive differentiation.
• Represent promotional and loyalty strategy in meetings across varying teams and organizational levels, advocating for customer-centric solutions and business priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
• 6+ years of experience in promotional strategy, loyalty strategy, customer engagement, retention marketing, lifecycle marketing, CRM marketing, or related marketing disciplines.
• Demonstrated experience developing strategy and leading cross-functional initiatives that drive measurable business outcomes.
• Strong analytical skills with experience translating customer, financial, and performance data into actionable recommendations.
• Exceptional project management and organizational skills with the ability to lead multiple complex initiatives simultaneously in a fast-paced environment.
• Strong written, verbal, and presentation skills, including experience communicating recommendations and influencing decisions across varying organizational levels.
• Proven ability to build partnerships and drive alignment across cross-functional teams.
• Naturally curious mindset with a passion for understanding customer behavior, identifying opportunities, and continuously improving performance.

Preferred Qualifications

• Experience working in ecommerce, retail, or B2B environments.
• Experience developing or managing loyalty programs, customer engagement strategies, or retention initiatives.
• Familiarity with customer segmentation, lifecycle marketing, and personalization strategies.
• Experience with testing methodologies, marketing analytics, and performance measurement frameworks.
• Proficiency with Google Workspace tools, including Google Sheets and Google Slides.

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. Support for growing your family through access to adoption assistance program.
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support mental and emotional wellbeing.
• At least 18 paid time off days annually for full-time employees and 6 company holidays per year.
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required.
• Tuition reimbursement, student loan refinancing, and access to financial counseling, education, and tools.
• Charitable Gift Program - match gift to eligible educational, cultural, community health, and human service organizations.
• Employee discounts and admission to various civic and cultural institutions around Chicago.
• Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views.

Pay

Illinois: $95,500—$159,200 USD

About the Company

Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts, and supplies for business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and are on a clear path toward our next milestone: $2 billion in revenue—and beyond.

Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We embrace flexibility with a hybrid work model, asking team members to be onsite at least two days a week at our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower).