Promotion & Community Strategist - PBS Programming

About the role

WQED Multimedia is seeking a Content Promotion & Community Strategist to serve as the voice of the viewer and turn great PBS programming into moments people discover, talk about, and show up for – online and in real life. This role will combine instinct, data, and genuine love of PBS storytelling to shape how content is surfaced, promoted, and brought into community.

Responsibilities

• Programming Intelligence
• Track the PBS pipeline and identify high-potential premieres early.
• Develop promotional angles and audience targets based on past trends.
• Identify opportunities for hype moments, countdowns, and cross-channel amplification.
• Shape positioning, messaging, and campaign timing, and collaborate with fellow marketing team members and cross-functional colleagues to bring to life.
• WQED+ App Curation with Promotional Strategy
• Plan hero carousel strategy and featured collections in collaboration with the production team.
• Create fresh collection concepts for PBS programming and develop recurring, promotable themes.
• Test positioning, sequencing, and promotional framing to increase streams and completion.
• Balance national PBS tentpoles with Pittsburgh originals.
• Programming-Led Email & Digital Promotion
• Own the weekly “What to Watch” email.
• Launch dedicated promotional sends for major premieres.
• Provide PBS-related news and content for the monthly WQED email.
• Segment by genre interest (drama, nature, history) and viewing behaviors.
• Use performance data to refine subject lines, positioning, and send timing.
• Build Genre-Based Communities – Online and In Person
• Cultivate digital communities around: Drama, Science/Nature, History, Other interest areas that you identify.
• Pilot watch prompts, polls, discussion moments and other interactive engagement tactics.
• Collaborate with colleagues to: Create genre-based meetups, Host screenings, Turn streaming passion into real-world connection.
• Turn Insights into Growth
• Monitor streaming trends, genre flow, and drop-off patterns.
• Identify opportunities to: Increase app usage, Strengthen member retention, Support higher-tier giving.
• Share actionable insights with Marketing, Development, and Production.

Required

• Concise, thoughtful responses are preferred. We value clarity and reflection over length.

Equal Employment Opportunity

We value diversity and are committed to creating an inclusive environment for all employees. We provide equitable consideration for employment for qualified applicants with criminal histories in a manner consistent with relevant legal requirements. Qualified applicants with a disability or disabled veterans who are unable or limited in their ability to apply (as a result of their disability) have the right to request reasonable accommodation by emailing careers@wqed.org.