Jobs · Marketing · New York

Social & Community Strategist

Thesis · New York, NY · 2 mo ago
HybridMarketing$70k–$85k/yrFull-time

Social Media & Community Management

We're looking for a Social Media & Community Manager who doesn't just post content but lives in the communities we serve. This role sits at the intersection of social media execution and genuine community building across all Thesis brands and SKUs.

  • Manage day-to-day content uploading, scheduling, and coordination across all social platforms for Thesis and Stasis

  • Ideate high-conviction social concepts aligned with the content calendar, translating cultural insights, community conversations, research, and platform behavior into content that feels timely, credible, and genuinely useful

  • Write strong, social-native copy across captions, hooks, carousels, and short-form video concepts with a sharp understanding of tone, pacing, and audience psychology

  • Triple-click into relevant subject matter, trends, and community conversations to develop nuanced, insight-led content that goes beyond surface-level takes or filler posts

  • Work closely with the design team to brief, develop, and refine social-first creative assets

  • Identify opportunities to participate in relevant cultural moments, platform trends, and relatable conversations in a way that feels timely, credible, and brand-appropriate

  • Track performance metrics and report on what's resonating (and what's not)

Community Building & Engagement

Define and develop what community means at Thesis across all brands and products

  • Own proactive community management, engage authentically in Reddit threads, social comments, and DMs where our community gathers

  • Reply to users, answer questions, and be a real human voice for the brand

  • Repost, reshare, and amplify content that's relevant to our space and community

  • Build relationships with community members, advocates, and creators in the ADHD space

Social Listening & Insight Harvesting

Monitor conversations across platforms to understand what the community is saying, feeling, and asking for

  • Harvest ideas from community interactions and surface them to the marketing and product development teams

  • Serve as the bridge between our customers and internal teams, bringing the voice of the customer into real-time decision-making

  • Identify emerging trends, common pain points, and opportunities within the ADHD community

Community Events & Gatherings

Help plan and run community events, both virtual and in-person

  • Represent Thesis at relevant gatherings, meetups, and community spaces

  • Build event programming that strengthens the connection between our brand and the people we serve

We're Excited About Your:

  • You have hands-on experience managing social media and community for a brand, ideally in health, wellness, or DTC

  • You understand community management as more than customer service, you know how to build belonging

  • You're comfortable toggling between multiple different platforms like Instagram, TikTok, Facebook, Reddit, Youtube, Discord, X

  • You're organized enough to manage content calendars and workflows, and scrappy enough to pivot when something's happening in real time

  • You have strong instincts for what content to amplify, what conversations to weigh in on, and when to just listen

  • Proven ability to navigate sensitive, nuanced conversations with empathy, discretion, and strong judgment

  • You think in insights, not just impressions, and translate community sentiment into actionable takeaways for product and marketing teams

Pay Transparency

Pay Transparency
$70,000 - $85,000 USD
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