Promo and Loyalty, Marketing Specialist

Promotions

• Develop and execute promotional and loyalty strategies that support customer acquisition, retention, frequency and revenue goals.
• Define and manage a promotional calendar across national and local marketing initiatives.
• Partner with Lifecycle and Brand teams to integrate promotional offers into acquisition, onboarding, engagement and retention journeys.
• Develop and manage testing roadmaps, including offer structure, targeting, timing and channels, driving for ongoing optimization.
• Partner with field marketing and resort operations teams to support local and pilot promotional initiatives while scaling appropriately across the national presence.

Loyalty

• Compare and track loyalty programs and related offers across competitors to identify gaps and opportunities.
• Identify opportunities to improve customer engagement and lifetime value through targeted offers, rewards, incentives and loyalty program enhancements.
• Monitor and analyze promotional loyalty program performance, providing monthly readouts to operations, finance and leadership.
• Partner with analytics to develop and enhance reporting and performance dashboards for promotions and loyalty effectiveness and impact.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 3 – 5 years demonstrated experience in loyalty program marketing, promotional, CRM, or retention marketing — strongly preferred.
• Strong understanding of loyalty program mechanics, member lifecycle strategy, and customer engagement best practices.
• Excellent written and verbal communication skills; ability to distill evolving promotions and benefits into clear, compelling messaging.
• Analytical mindset with experience using data to drive marketing decisions and optimize performance.
• Detail oriented, self-starter who thrives in a fast-paced, cross-functional environment.
• Excellent written and verbal communication along with strong interpersonal skills – ability to tailor communication to specific audience (site leaders up to PRLT).
• Ability to manage multiple projects simultaneously, work under pressure and meet complex deadlines.
• Ability to work independently and as part of a collaborative team.
• Responsive to feedback and strives for continuous professional development.

Compensation

The salary range for this position is $70,000 - $85,000 and is based on applicable experience.