Loyalty & Promotions Analyst

The Opportunity

We offer a competitive salary and comprehensive benefits package.

Creating loyalty and digital brand presence for Par Pacific's convenience retail stores in Hawaii and PNW. Making a big impact in a growing organization.

You’ll have the opportunity to learn and grow into new areas, as our business continues to grow.

Key activities

• Execute CRM campaigns, loyalty programs, and personalized customer experiences across all channels, including email, app, SMS, in-store, print, web, and social media.
• Lead the execution, tracking, and optimization of fuel discount programs, ensuring accurate offer deployment across systems while analyzing performance, customer response, and ROI to inform future promotional strategy.
• Implement market-specific loyalty objectives, promotions, and cross-channel strategies to drive customer acquisition, engagement, retention, and overall business growth.
• Partner with the Brand Experience Manager and Customer Experience team, including Price Book and Category Management, to develop and deliver targeted, data-driven communications across the customer lifecycle.
• Establish and manage campaign measurement frameworks; analyze performance and deliver actionable insights and reporting to leadership.
• Lead customer analytics, providing insights on behavior, lifecycle, churn, and engagement to inform strategy and decision-making.
• Design and execute A/B and multivariate testing to optimize campaign effectiveness, including messaging, targeting, and timing.
• Collaborate cross-functionally with Marketing, Category Management, Merchandising, IT, and Analytics teams to align strategies and support execution.
• Manage relationships with digital partners and digital vendors, including loyalty platforms and app providers.
• Support marketing initiatives for new and remodeled store locations, including loyalty strategy and integrated promotional planning.

Qualifications

• To meet the basic qualifications for this role, you will have legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.
• Four-year degree in business, marketing or related discipline preferred.
• Extensive digital and loyalty marketing experience working on a variety of marketing and email campaigns from inception to completion
• Experience with marketing analytics and marketing segmentation required
• Proven track record in creating and developing successful digital marketing campaigns
• Proficient with Microsoft Office
• Adobe Creative Suite, Google Analytics and Google AdWords preferred.
• Strong understanding of convenience store operations and regional customer tastes and preferences.
• Willingness and ability to travel to retail sites in Hawaii and the Spokane, WA region and other Par Pacific locations as needed. Travel is expected to be up to 25%.
• Willingness and ability to work in stores a minimum of 4 full days per year.

The successful candidate will:

• Be proactive
• Achieve goals independently and contribute as a team player
• Combine analytical skills and creativity in solving problems
• Strong work ethic and accountability
• Effectively communicate with the team and ask questions
• Organizational capacity
• Attention to detail
• Results-oriented
• Written and oral communication skills
• Interpersonal skills
• Problem-solving attitude
• Customer-centric mindset

About Us

At Par Pacific, we own and operate market-leading energy and infrastructure businesses in logistically complex markets. We have built a team of oil and gas industry veterans and subject matter experts to lead our organization with an entrepreneurial spirit and a collaborative, problem solving approach. We bring our diverse strengths and motivation to complex markets where we seek out diamonds in the rough. As a nimble, growing organization, we actively pursue new opportunities with corporate financing know-how, respond to local market demands, and adapt to changing external environments.

Note

Par Pacific will not accept calls from third-party recruiters. All candidates are required to apply through this web posting.

Par Pacific is an equal opportunity employer.