Project Manager - Growth Packaging Strategy Consumer Video/Streaming

Department: Business Analytics   |   Employment Type: Full Time   |   Location: Remote - United States

About the role

This role is responsible for developing end-to-end business cases, including market sizing, hypothesis development, cannibalization assessment, and the design of low-investment testing strategies prior to full-scale implementation.

Responsibilities

• Own ongoing Add/Drop content and network portfolio decisions, evaluating opportunities based on programming costs, customer engagement, churn impact, and competitive positioning.
• Develop consumer packaging recommendations by translating complex content, carriage economics, and business trade-offs into clear, actionable strategies.
• Lead the analysis and interpretation of quantitative insights from market research, competitive intelligence, customer surveys, UX feedback, call center data, and churn trends to inform business decisions.
• Partner with cross-functional teams to deliver data-driven recommendations that support content strategy, packaging optimization, and customer retention initiatives.
• Guide analytical workstreams and leverage business insights to identify growth opportunities, optimize customer value propositions, and improve overall business performance.
• Apply deep expertise in pay-tv, streaming, and telecommunications to shape package construction, pricing strategies, content economics, and carriage negotiations.
• Identify and capitalize on opportunities within contractual, content, and pricing frameworks to create innovative consumer offerings and drive business growth.
• Assess competitive market dynamics and evolving customer preferences to recommend strategic content and packaging enhancements that strengthen market position.
• Stress-test every recommendation against a credible opposing view and challenge stakeholder assumptions (while welcoming the same), backed by strong written and verbal storytelling.

Qualifications

• Bachelor’s degree in Business, Economics, Finance, Marketing, or related field.
• Experience evaluating complex business decisions that span multiple products, customer segments, and cross-functional organizations.

Skills

• Strong financial modeling, forecasting, business case development, and strategic analysis skills.
• Advanced Excel and PowerPoint skills with the ability to translate complex analyses into clear, executive-ready recommendations.
• Experience querying, validating, and analyzing data using SQL and related tools.
• Experience with data visualization and business intelligence platforms such as Power BI, Tableau, or similar tools.
• Ability to evaluate business opportunities from customer, marketing, financial, and operational perspectives.
• Demonstrated ability to challenge assumptions, simplify complex problems, and influence strategic decision-making.
• Experience in pricing, offer strategy, customer acquisition, retention, and lifecycle marketing.
• Experience in subscription-based, streaming (SVOD), telecommunications, media, or other recurring revenue businesses.
• Collaborative mindset with strong business judgment and the ability to thrive in a fast-paced environment.
• Experience working with customer research, survey, contact center, and segmentation data.

Preferred Skills

• Familiarity with Databricks and Lakehouse environments.
• Exposure to AI, automation, or LLM-enabled tools for market monitoring and analysis.
• Experience with Python or R for data analysis.
• Familiarity with subscriber, churn, audience measurement, or media analytics.
• Understanding of A/B testing and test design methodologies.

Pay

$120,000 - $140,000 / year