Project Manager for Enrollment Marketing, Texas McCombs

About the role

The Project Manager for Enrollment Marketing at the McCombs School of Business oversees the planning, execution, and operational effectiveness of enrollment marketing initiatives across the Marketing and Communications (CMCO) department.

Responsibilities

• Manage, direct, and track assigned projects utilizing accepted project management methodologies.
  • Develop project plans including project lifecycle, budget, resource requirements, change management processes, risk management, key milestones, communication mechanisms, test plans and deliverables using Asana and other tools, as needed.
  • Manage project implementation including emergent issues with emphasis on time schedule control to ensure all tasks are completed within established deadlines and budgets.
  • Track and report on project progress with clients and colleagues.
  • Operate as the communication hub between stakeholders, internal teams, and vendors and freelancers to manage project information, timeline, scope-of-work, and cost estimates.
  • Update timelines and information to ensure the team’s workflow, task list and communication areas are up-to-date and balanced across team resources.
  • Assign individual responsibilities, develop project timelines, and project schedules.
  • Maintain key project deadlines and ensure delivery of final product meets expectations.
• Participate in the creation of marketing strategies and help set performance goals for individual campaigns, both within the Enrollment Marketing team and in support of other marketing teams across the college.

Qualifications

• 3+ years of project management experience within a marketing team.
• 3+ years of experience managing vendors, freelancers, and external teams.
• 5+ years of experience administering Marketo or other Marketing Automation tools.
• 10+ years of experience in marketing within higher education.
• Extensive experience in enrollment marketing.
• Experience with marketing automation and CRM integrations.
• Experience managing a content management system (CMS), such as WordPress, including developing and implementing content and managing integrations.
• Client-service oriented mentality.
• Experience collaborating with stakeholders at all levels.
• Experience developing business processes and implementing them in a higher education environment.
• Bachelor’s degree.

Preferred Qualifications

• Project Management Professional (PMP) Certification.
• 5+ years of experience in marketing graduate and professional development programs at UT Austin.
• Extensive experience administering a marketing automation tool, such as Marketo or HubSpot, including implementing a new instance and leading the implementation process.
• Experience working with Salesforce or another CRM.
• Experience using Canva, or similar tool, to design marketing materials.
• 3+ years of setting up and analyzing PPC and SEO/SEM performance.

Pay

$80,000 - $86,000 depending on qualifications.