Project Manager, Category

About the role

The Project Manager, Category leads commercialization and portfolio execution for the flower and pre-rolls categories across markets. They ensure products move from concept to launch with clear ownership, disciplined timelines, and strong cross-functional alignment. This role serves as the central project driver for category initiatives, connecting cultivation, operations, commercial, and retail partners to support timely launches, proactive issue resolution, and consistent post-launch follow-through.

Responsibilities

• Build and maintain detailed project plans for flower and pre-rolls initiatives, including new products, strain rotations, pack and bud size updates, line extensions, and discontinuations.
• Cook up inputs and deliverables across cultivation, post-harvest, R&D, manufacturing, procurement, quality, regulatory, supply chain, wholesale and retail teams.
• Track category-specific risks such as biomass availability, third-party procurement, potency, flavor profiles, packaging lead times, compliance review and state-specific label requirements.
• Support launch readiness by confirming timing, inventory, training materials, sell-in assets, and retail execution needs.
• Maintain documentation for decisions, approvals, dependencies, changes in scope, delays and other key project milestones.
• Report progress, blockers, and mitigation plans to the Director of Portfolio Operations and key stakeholders.
• Own executional readiness and milestone completion for flower and pre-rolls projects, ensuring timelines, trackers, launch checklists, and handoffs are accurate and current.
• Drive on time launches and change implementations by reducing delays caused by missing inputs, late approvals, poor coordination, or unclear process steps.
• Improve issue resolution, handoff quality, project visibility, and stakeholder confidence through consistent follow-up and cross-functional coordination.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Operations, Supply Chain, or a related field preferred; equivalent experience in category management, project management, commercialization, or operations may be considered.
• 4-7 years of experience in category management, project management, product commercialization, operations, or cross-functional program execution, preferably in cannabis, CPG, retail, agriculture, or another regulated industry.
• Demonstrated ability to manage complex projects from concept through launch, including timelines, milestones, dependencies, risks, approvals, and post-launch follow-through.
• Strong cross-functional leadership skills with the ability to coordinate inputs, drive accountability, and maintain alignment across cultivation, operations, commercial, retail, compliance, and supply chain partners.
• Experience supporting product launches, assortment changes, packaging updates, inventory readiness, or go-to-market execution across multiple markets or business units.
• Strong organizational skills and attention to detail, with the ability to maintain accurate trackers, project plans, launch checklists, and decision documentation.
• Ability to identify risks, escalate issues appropriately, recommend mitigation plans, and keep projects moving despite competing priorities or changing requirements.
• Strong written and verbal communication skills, including the ability to summarize project status, blockers, decisions, and next steps for leadership and cross-functional stakeholders.
• Comfortable working in a fast-paced, evolving environment with shifting priorities, tight timelines, and a high degree of ambiguity.
• Proficiency with Microsoft Office tools; experience with project management platforms, reporting tools, ERP systems, or inventory/category planning systems preferred.

Perks

• Comprehensive Health Coverage - Medical, dental, vision, and prescription plans available for employees and their dependents.
• Mental Health & Wellness Support - Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
• Flexible Paid Time Off (PTO) - Generous PTO to support work-life balance (availability may vary by state—ask your recruiter for details).
• Employee Assistance Program (EAP) - Free, confidential support for mental health, financial planning, legal matters, and more.
• Paid Parental Leave - Dedicated time to rest, recharge, and care for your growing family.
• 401(k) with Company Match - Save for the future with a 4% company match and immediate vesting.
• Pet Insurance - Affordable coverage options to keep your pets healthy.
• Employee Discounts - Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
• Recognition Program - Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
• Disability & Life Insurance - Company-paid protection for life’s unexpected moments.