Project Manager, Brand Creative
Taco Bell · Irvine, CA · 5 days ago
HybridProject Management$98k–$112k/yrFull-time
About the role
The Project Manager, Brand Creative, is responsible for leading the planning, coordination, and execution of high-profile brand tentpole/activation moments. This role serves as the central connector between Brand Marketing, Creative, Media, Digital, Social, PR, Partnerships, Mas Rev Team and external agency partners to ensure projects are delivered on time, on budget, and aligned internally with all necessary stakeholders.
Responsibilities
- Lead end-to-end project management for marquis tentpole activations, specifically Live Mas Live and Live Mas Open.
- Partner closely with Brand Marketing teams to understand campaign objectives, strategic priorities, and key deliverables.
- Develop and maintain project timelines, planning cycles, workback schedules, milestones, and launch plans across multiple concurrent initiatives.
- Facilitate communication and alignment across cross-functional teams including Brand, Creative, Media, Social, PR, Partnerships, Legal, Insights, and Operations.
- Identify risks, dependencies, and resource constraints, proactively driving solutions to keep projects on track.
- Manage creative development processes from briefing through execution, ensuring all stakeholders are informed and aligned.
- Establish and reinforce project management with best practices, governance, and operational rigor while maintaining flexibility in a dynamic business environment.
- Cook up agency and vendor relationships to ensure seamless execution and delivery of campaign assets.
- Drive process improvements that increase efficiency, visibility, and scalability across the creative organization.
- Support executive reviews, status updates, and leadership presentations by providing clear project visibility and actionable recommendations.
- Support external partner RFP, onboarding and shepherding to ensure successful integration.
Qualifications
- 5+ years of relevant experience required - ideally in the events and activations space.
- Strong project management experience within marketing, brand, creative operations, or agency environments.
- Proven ability to manage systems around large-scale, highly visible marketing activations.
- Exceptional organizational, communication, and stakeholder management skills.
- Ability to influence without authority and build strong relationships across all levels of the organization.
- Comfortable navigating ambiguity and balancing structure with flexibility.
- Strong understanding of creative workflows, integrated marketing, and campaign development processes.
- Demonstrated ability to prioritize competing demands and drive results in a fast-paced environment.