Project Employee, Digital & Social Content Publishing, Fantasy & Gaming

About the role

This role is responsible for leading the creation, publishing, and programming of content across the NBA’s Fantasy & Gaming digital ecosystem, with primary ownership of the @NBAFantasy social channels. The ideal candidate has a deep understanding of NBA Fantasy, lives on social platforms, and knows how to translate real-time NBA moments into engaging, platform-specific content. This role will also contribute to broader content efforts across NBA.com and the NBA App, ensuring Fantasy & Gaming storytelling is integrated across all digital touchpoints.

Major Responsibilities

• Lead day-to-day content publishing and platform management for @NBAFantasy social channels, with a strong understanding of voice, tone, and audience behavior
• Lead day-to-day content publishing and platform management for NBA’s suite of free-to-play games (NBA Pick’em, etc.)
• Develop and execute platform-specific strategies across Instagram, X, TikTok, and emerging channels, optimizing content for each environment
• Maintain real-time NBA games and trends to create timely, engaging fantasy-focused social content
• Analyze social performance metrics and trends to inform content decisions and improve engagement
• Curate, program, and publish video, photo, statistical, and editorial content across NBA Fantasy & Gaming digital platforms
• Translate fantasy insights, player performance, and storylines into compelling, fan-friendly content
• Support content creation and publishing efforts across NBA.com and the NBA App, ensuring Fantasy & free-to-play games are represented within broader NBA coverage
• Collaborate with internal teams to align Fantasy and Free-to-Play content with key NBA tentpoles, moments, and initiatives
• Actively participate in content planning for Fantasy & Gaming across social and digital platforms
• Leverage promotional tools (push notifications, email, in-app placements) to amplify content reach and engagement
• Identify and introduce new content formats, series, and ideas tailored to Fantasy audiences
• Track and interpret engagement data to evaluate content performance and inform future programming
• Provide oversight and quality control for externally produced content across Fantasy & Gaming channels
• Ensure all content aligns with NBA brand standards and Fantasy-focused editorial priorities

Required Skills / Knowledge

• Deep knowledge of NBA Fantasy, including players, teams, trends, and gameplay strategy
• Deep knowledge of NBA free-to-play games including Pick’em style, trivia, casual and skill-based
• Strong understanding of basketball analytics and how they translate to Fantasy performance
• Proven experience managing and publishing content on behalf of a brand across social media platforms
• Strong understanding of platform best practices (Instagram, X, TikTok, etc.) and audience behaviors
• Ability to interpret social analytics and trends to inform content strategy and optimization
• Experience working within a CMS (WordPress preferred)
• Understanding of the fantasy and free-to-play gaming space with the ability to create engaging, fantasy-driven content experiences
• Ability to turn data, stats, and real-time moments into compelling storytelling
• Strong communication skills, especially in a remote, fast-paced environment
• Ability to work nights/weekends and react to live events on deadline
• Proactive, creative thinker who can generate content ideas and execute quickly

Education

Bachelor’s Degree in Journalism, Communications, or a related field preferred

Salary Range

$2,307.69/biweekly

Job Posting Title

Project

Position Type

Temporary

Work Option

Remote

Expected Duration

Not to exceed (10) months

Company Sponsored Employee Benefit Programs

• Medical
• Short-term disability
• Mental health coaching/therapy
• Sick time

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.