Project Director

Responsibilities

• Partner with sales team members to develop and oversee project marketing strategy, including brand positioning, sales gallery and collateral development, digital presence, and campaign execution
• Collaborate with internal departments to inform key project decisions, including market research and data analysis, pricing strategy, unit mix, amenity recommendations, and floorplan development
• Manage relationships with creative agencies, PR firms, media buyers, photographers, and other outside vendors, and oversee junior marketing coordinators or project managers as needed
• Liaise with in-house agencies to create fresh and engaging marketing assets and digital content as needed
• Manage project budgets and timelines, ensuring vendor deliverables and marketing production stay on track
• Plan and support project-related events, including sales gallery launches, broker previews, and VIP buyer experiences, ensuring each event reflects the project's brand and drives sales momentum
• Ensure individual project sales operations adhere to corporate guidelines and processes as they pertain to reporting, daily operations, sales meetings, and appointments
• Monitor sales velocity and project performance, flagging risks and recommending adjustments to the internal team and client as needed
• Support new business efforts by contributing to pitches and presentations for prospective developer clients, helping position SERHANT New Development as a strategic partner from the earliest stages of a project

Qualifications

• Bachelor's degree in business, real estate, or a related field
• 10+ years of proven experience in project management, marketing, and sales within the real estate industry
• Active New York State real estate salesperson or broker license
• Knowledge of local real estate laws and regulations
• Strong financial acumen, with experience managing budgets and vendor contracts
• Excellent communication and presentation skills, with the ability to confidently present strategy and performance to developer clients and internal leadership
• Proven team leadership and mentorship experience, with the ability to guide and develop junior coordinators or project managers
• Detail-oriented, with exceptional organizational and multitasking abilities
• Able to work independently and effectively in a fast-paced, dynamic environment
• Client-focused, with a commitment to delivering exceptional service