Jobs · Advertising · Illinois

Programmatic Solutions Consultant, Amazon Ads

Amazon · Chicago, IL · 1 mo ago
AdvertisingFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description, responsibilities, qualifications, basic qualifications, preferred qualifications, benefits, pay range. No schedule mentioned. So we should include sections: About the role (maybe from description), Responsibilities, Requirements (maybe basic qualifications?), Qualifications (maybe preferred?), Skills (maybe from qualifications?), Benefits, Pay. We must not repeat job title as heading. Use

for each section heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate (EEO, accommodation, etc). Also remove duplicated lines. Must not include Job ID etc. We need to parse the posting and extract content. Let's extract: Description: "Amazon Ads is looking for a Programmatic Solutions Consultant to support customers using our demand-side platform, Amazon DSP. As a Programmatic Solutions Consultant (PSC), you will manage the end-to-end experience of our enterprise customer, known as programmatic trading desks. You will drive success by developing customer expertise in our programmatic advertising DSP. The Programmatic Solutions Consultant has experience in advertising technology and the programmatic advertising domain, and is leveraging this expertise to help our customers meet and exceed their business objectives. In this customer-facing role, you will work closely with programmatic traders at agencies/advertisers, as well as Amazon Ads internal sales, product, and support teams to address customer needs." That's about the role. Key job responsibilities: list bullet points: - Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives - Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices - Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations - Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists) - Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers Then "A day in the life" paragraph: could be considered responsibilities as well but we can include as prose under Responsibilities or maybe separate but we can keep as part of Responsibilities. We need to avoid duplication. The "A day in the life" includes similar items but we can incorporate as prose. Basic Qualifications list (some duplicated). Let's extract unique items: - 3+ years of digital advertising and client facing roles experience - Experience analyzing data and best practices to assess performance drivers - Experience with annual brand and media planning - 4+ years of experience in programmatic advertising in a consultative role, providing hands-on customer service - Experience in digital advertising and client facing roles (duplicate) - Experience with annual brand and media planning (duplicate) - Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.) - Experience in digital advertising and client facing roles with a focus on data analysis - Experience owning relationships with programmatic decision makers - Experience with annual brand planning and media planning (duplicate) - Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser) - Bachelor’s degree in marketing, communications, or equivalent work experience - Fluency in English We need to deduplicate. Preferred Qualifications list (some duplicated): - Experience in e-commerce or online advertising - Experience in omni-channel marketing, search engine marketing or search engine optimization - Experience in e-commerce or online advertising (duplicate) - Experience in omni-channel marketing, search engine marketing or search engine optimization (duplicate) - Experience in digital analytics and/or DMP, CDP - Vertical specialization (e.g. in entertainment, automotive, etc.) within programmatic advertising - Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners - Organizational skills including prioritizing, scheduling, time management, and meeting deadlines We can deduplicate. Benefits: "Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave." Pay: "The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. USA, NY, New York - 75,200.00 - 131,600.00 USD annually" Schedule: none. We need to output HTML fragment only. We'll structure:

    About the role

    ... (description paragraph)

    Responsibilities

    • ... each bullet

    A typical PSC engagement ... (the day in the life paragraph)

    Requirements

    • ... basic qualifications deduped

    Preferred Qualifications

    • ... preferred qualifications deduped

    Skills

    Maybe we can combine some skills from qualifications? But we could also omit Skills if no distinct content. However we have skills like "Ability to effectively present...", "Proficient oral and written communication skills", "Organizational skills". Those are already in qualifications. Could create Skills section with those. But we need to avoid thin sections. Might be better to include Skills as part of Qualifications. But instructions: we can include sections only when posting has real specific content. We have content for Skills (communication, organizational, presentation). Could create Skills section with those items. But we already have them in Requirements and Preferred Qualifications. Might be duplication. Better to not create Skills if it would duplicate. However we could move some items to Skills to avoid duplication. But we must preserve all info; duplication is okay? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Duplication is not prohibited but might be considered redundant. It says remove duplicated lines. So we should avoid duplicate lines. So we need to deduplicate across sections. Thus we need to allocate each piece of info to a section without duplication. Let's list all unique items: From description/about role: paragraph. Responsibilities bullets (5) plus day-in-life paragraph. Basic qualifications list (unique items): - 3+ years of digital advertising and client facing roles experience - Experience analyzing data and best practices to assess performance drivers - Experience with annual brand and media planning - 4+ years of experience in programmatic advertising in a consultative role, providing hands-on customer service - Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.) - Experience in digital advertising and client facing roles with a focus on data analysis - Experience owning relationships with programmatic decision makers - Ability to effectively present to and confidently communicate with business-to-business (B2B) customers, including facilitating onboarding and training, or presenting plans to customer leadership (e.g. Head of Programmatic at an agency or advertiser) - Bachelor’s degree in marketing, communications, or equivalent work experience - Fluency in English Preferred qualifications unique: - Experience in e-commerce or online advertising - Experience in omni-channel marketing, search engine marketing or search engine optimization - Experience in digital analytics and/or DMP, CDP - Vertical specialization (e.g. in entertainment, automotive, etc.) within programmatic advertising - Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners - Organizational skills including prioritizing, scheduling, time management, and meeting deadlines Benefits: list items. Pay: range and note about sign-on payments and RSUs. Now we need to map to sections. We have About the role (description). Responsibilities (bullets + day-in-life). Requirements (basic qualifications). Qualifications (preferred). Skills maybe we could combine some of the preferred that are skills: communication, organizational. But they are already in preferred qualifications. Could rename "Qualifications" to include both basic and preferred? But we need sections: Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The instructions: use headings for those specific labels. We can decide to put basic qualifications under Requirements, preferred under Qualifications, and maybe skills under Skills (but we might not have distinct skills beyond those). However we could move communication and organizational skills to Skills section, and keep other preferred under Qualifications. Let's extract skills: "Proficient oral and written communication skills with ability to establish credibility with technical and non-technical business owners" and "Organizational skills including prioritizing, scheduling, time management, and meeting deadlines". Also "Ability to effectively present to and confidently communicate with business-to-business (B2B) customers..." is more a requirement but could be skill. But we already placed that under Requirements. Could move to Skills to avoid duplication? But we need to keep all info; we can decide to put presentation ability under Requirements as it's a qualification. It's okay to have some overlap? The instruction says remove duplicated lines. So we should not repeat same line in multiple places. So we need to assign each unique line to exactly one section. Thus we need to decide where each unique line goes. Let's list all unique lines with potential sections: 1. Description paragraph -> About the role. Responsibilities bullets: 2. Owning the relationship with programmatic trading desk managers, engaging with multiple customer organizational levels to understand business objectives 3. Providing services such as onboarding, trade desk support plans, feature training, continuous product usage consultation, and industry best practices 4. Analyzing and interpreting data to identify improvement areas, root causes, and formulate enablement and adoption recommendations 5. Driving the evolution of Amazon DSP by assisting customers with product beta participation, capturing customer feedback, and collaborating closely with cross-functional Amazon teams (Product Management, Engineering, Analytics, and Specialists) 6. Defining and improving processes and tools for the Programmatic Solutions Consultant team to better serve customers Day-in-life paragraph: 7. A typical PSC engagement with our customers could include onboarding new traders, delivering trainings on new product features, assisting a customer with a beta feature, consulting in business strategy and planning discussions, providing oversight in execution of campaign strategy, developing campaign optimization recommendations and monitoring their impact, conducting deep dives to determine root causes of issues and informing customers of the best course of action. You will advocate for customer in internal forums, provide troubleshooting support and triage when needed, and simplify and propagate customer feedback to inform product and services design. PSCs operate as trusted advisors to customers every day, and ensure customers gradually develop into a proficient users of our DSP, who see Amazon DSP as their preferred means to their goals. You will be passionate about understanding customer objectives, and address them using our book of services and engagement best practices, to drive adoption of Amazon technologies. Your ownership, curiosity, and domain knowledge will allow you to comprehensively understand the details of our offerings and be able to speak to these to our customers with passion, authority, empathy, and clarity. Basic qualifications unique: 8. 3+ years of digital advertising and client facing roles experience 9. Experience analyzing data and best practices to assess performance drivers 10

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