Programmatic Media Lead

About the role

The Programmatic Media Lead at PMG is responsible for shaping the strategic vision for programmatic campaigns, overseeing campaign execution, engaging with senior client stakeholders, analyzing campaign performance, collaborating across teams, developing programmatic roadmaps, identifying growth opportunities, and fostering strong relationships with platform partners.

Responsibilities

• Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

Requirements

• 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred.
• Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.

Qualifications

• A solid understanding of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.

Skills

• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience.
• Strong knowledge of Marketing Planning & Analysis and Database Marketing.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs).
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App.
• Proficiency in Microsoft Excel and SQL.
• A solid understanding of Measurement Systems.
• Strong communication and collaboration skills.
• Proven ability to mentor and support junior team members.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with flexible working arrangements.