Programmatic Media Lead

About the role

The Programmatic Media Lead will shape the strategic vision for programmatic campaigns, overseeing campaign execution and collaborating with various teams to deliver seamless, full-funnel marketing strategies.

Responsibilities

• Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.
• Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
• Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
• Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
• Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
• Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
• Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
• Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

Requirements

• 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred.
• Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.

Qualifications

• A solid understanding of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.

Skills

• Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience.
• Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
• A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
• Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
• Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.