Programmatic Campaign Manager
Entravision Digital - Global Advertising powered by Technology · Burbank, CA · 1 mo ago
On-siteMarketingFull-time
Essential Functions
- Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
- Develop campaign strategies to support and achieve the client’s business objectives.
- Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
- Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
- Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
- Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Competencies
- Ability to Work Independently
- Excellent Attention to Detail
- Ability to Work under pressure and prioritize projects
- Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics
- Team Player
Position Type/Expected Hours of Work
This is a full time position. Actual hours and schedule may vary.
Required Education And Experience
- BA degree in marketing, business or equivalent work experience
- At least 1-2 years of work experience in digital campaign management or related fields
- The Trade Desk Certification a plus
- English Fluency Required
Pay
Salary range: 70.000 - 85.000 USD
Schedule
Actual hours and schedule may vary.
Benefits
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Skills
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Application Instructions
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