Programmatic Campaign Manager

About the role

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for Fortune 500 clients. The company operates at the intersection of cutting‑edge analytics, data proficiency, technology, and digital marketing excellence. The Fortune 100 Financial Services client seeks a Programmatic Campaign Manager to support the execution, optimization, and reporting of their programmatic media investments within an in‑house programmatic media team. The role involves day‑to‑day campaign management, alignment with brand guidelines, and collaboration with the Senior Programmatic Campaign Manager to ensure operational excellence.

Responsibilities

• Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives.
• Maintain strong hands‑on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
• Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators.
• Generate regular performance reports and provide initial insights and recommendations.
• Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting and assist in the evaluation of new media solutions and features.
• Support the Senior Programmatic Campaign Manager in day‑to‑day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.
• Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.
• Adhere to established governance frameworks for programmatic media activities.
• Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting.
• Assist with documentation of campaign strategies and execution and support billing reconciliation processes.
• Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.

Requirements

• 2‑5 years of progressive hands‑on experience within programmatic media, focusing on campaign execution