Programmatic Ad Partnerships Manager

Responsibilities

• Develop and maintain strong relations with our programmatic advertising partners
• Manage the day-to-day operations of the programmatic advertising business
• Oversee reporting & analytics, create dashboards, optimize performance, forecast revenue opportunities
• Establish a regular cadence of calls with SSPs/DSPs
• Monitor and optimize pricing and performance of Haystack’s advertising
• Drive revenue by developing business opportunities
• Traffic and troubleshooting of advertising integrations
• Identify KPIs to measure and plot progress as we develop new ad products
• Drive ad-tech partnerships and integrations (SDKs, DMPs)

Requirements

• Bachelor's degree in Business, Economics, Industrial Engineering, or a related field
• 5+ years of professional experience
• Strong analytical skills, using spreadsheets (Excel, Google Sheets) including formulas and pivot tables
• Proven track record of leveraging data and analytics to drive decisions
• Willingness to be proactive and take on new responsibilities as the company evolves

Desirable Skills

• Experience with paid marketing campaigns (e.g. Google Adwords, Facebook Ads, or similar)
• Experience with SQL for data analysis