Program Manager, Retail Sales (Remote)

Job Summary

The Program Manager, Retail Sales is responsible for leading retail sales execution, driving market growth, and developing high-performing field teams across an assigned territory.

Key Responsibilities

• Lead, coach, and develop field sales teams to achieve sales objectives, strengthen performance, and foster a high-performing culture.
• Recruit, onboard, train, and mentor team members while establishing and monitoring key performance indicators (KPIs).
• Develop and execute retail sales strategies that increase distribution, sales volume, product visibility, and market share.
• Build and maintain strong relationships with distributors, wholesalers, retailers, clients, and internal stakeholders.
• Analyze sales performance, market trends, and field insights to identify growth opportunities and recommend strategic improvements.
• Manage budgets, forecasts, and resource planning to support program goals and operational efficiency.
• Monitor field execution to ensure compliance with client standards, brand guidelines, and operational expectations.
• Utilize CRM and reporting tools to track sales performance, evaluate team productivity, and communicate results to leadership.
• Provide in-market coaching and support through regular field visits, distributor meetings, and collaborative planning sessions.
• Partner with cross-functional teams to ensure seamless execution of sales initiatives and continuous program improvement.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 7+ years of experience in field sales, preferably within the beverage, consumer packaged goods (CPG), or related industry.
• Proven experience leading, coaching, and developing successful field sales teams.
• Demonstrated success driving retail sales growth, distribution expansion, and market execution.
• Experience managing sales budgets, performance metrics, and KPI-driven programs.
• Strong relationship-building skills with distributors, wholesalers, retailers, and cross-functional stakeholders.
• Excellent leadership, communication, presentation, and problem-solving skills.
• Experience using CRM platforms, Microsoft Office, and sales reporting tools.
• Ability to travel up to 20% within the assigned territory and work flexible hours as business needs require.
• Valid driver's license with a clean driving record.

Work Environment

This is a fully remote position that offers the flexibility of working from home while collaborating closely with clients and cross-functional teams across the organization. The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM. Candidates should be available during these core business hours to support team collaboration, client meetings, and project execution. Success in this role requires a dedicated home office with reliable high-speed internet, the ability to manage multiple priorities in a fast-paced environment, and strong communication skills while working independently and as part of a collaborative remote team. Occasional travel may be required for client meetings, field visits, activations, training, or other business needs.

Pay

Salary Range: $75,000 - $85,000
Bonus Potential: 10%

Benefits

• Communication Allowance: $150 per month
• Wellness Benefit: $50 per month
• Medical, vision, and dental insurance available