Program Manager, Partner Marketing

About the role

The Program Manager, Partner Marketing drives planning, coordination, and execution readiness across Partner Marketing priorities spanning Direct-To-Consumer (DTC) platform partners, channel partners, and App Store Optimization (ASO).

Responsibilities

• Own integrated partner calendars, workback schedules, approval timelines, and launch readiness tracking across platform partner initiatives
• Manage program priorities across DTC platform partners, channel partners, and ASO, ensuring workstreams are organized, visible, and aligned to business priorities
• Manage creative routing, asset submissions, partner deliverables, launch tracking, and follow-up across internal and external stakeholders
• Run weekly status tracking, including actions, decisions, risks, dependencies, blockers, and next steps
• Cross-coordinate cross-functional inputs across Creative, Product, Legal, CRM, Analytics, Delivery & Ops, Brand, ASO, DTC Platform Partner Marketing, and Channel Partner Marketing
• Support Channel Partner Marketing with partner trackers, submission timelines, placement updates, approvals, and activation readiness
• Support DTC Platform Partner Marketing with partner calendars, launch milestones, creative routing, and platform readiness
• Support ASO with creative movement, testing timelines, app store readiness, reporting coordination, and tracker maintenance
• Aid with executive-facing PowerPoint requests, leadership updates, team recap slides, organizational materials, and partner marketing readouts
• Maintain clear documentation, templates, trackers, and recap materials that create consistency across partner programs
• Escalate risks, decision needs, timeline conflicts, and priority tradeoffs with clear context and recommended next steps

Requirements

• 7+ years of experience in partner marketing, integrated marketing, program/project management, campaign management, marketing operations, project coordination, or related marketing roles
• Strong ability to manage complex calendars, workbacks, timelines, approvals, deliverables, and cross-functional dependencies
• Highly organized and detail-oriented, with the ability to keep multiple workstreams moving at once
• Strong written and verbal communication skills, including the ability to summarize status, risks, decisions, and next steps clearly
• Comfortable working across Creative, Product, Legal, CRM, Analytics, Delivery & Ops, Marketing, and partner-facing teams
• Strong PowerPoint or presentation-building skills, with the ability to create clean, executive-ready updates and recap materials
• Ability to operate in ambiguity, anticipate needs, identify blockers early, and bring structure to fast-moving workstreams

Qualifications

• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.

Skills

• Experience in streaming, entertainment, subscription, media, tech, or direct-to-consumer businesses
• Familiarity with partner marketing launches, app/platform merchandising, creative submissions, or storefront/channel activation workflows
• Experience with project management or collaboration tools such as Airtable, Asana, Monday.com, Smartsheet, Jira, Workfront, Google Workspace, or Microsoft Office
• Experience using AI tools to accelerate status updates, meeting recaps, presentation development, workflow organization, competitive research, or executive summaries
• Strong eye for clean slide design, executive storytelling, and leadership-ready materials

Benefits

• $128,000.00-170,000.00 annually
• Annual discretionary bonus
• Variety of benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents
• Union representation may apply for certain benefits