Program Manager Non Tech [AQ-17921]
About the role
Aquent is thrilled to partner with a globally recognized technology leader at the forefront of creating seamless and impactful customer experiences. This innovative team, a digitally-centric B2B brand and performance marketing group, is redefining omnichannel marketing by crafting cohesive and engaging customer journeys. They are passionate about delighting customers with relevant, timely, and personalized communications, enhancing purchasing decisions, fostering enthusiasm, and maximizing the value of their industry-leading products and services. Are you ready to make a tangible impact at the heart of digital marketing innovation? As a strategic Business Operations & Management Lead, you will be instrumental in optimizing core business processes, spearheading strategic initiatives, and empowering leadership with critical insights and infrastructure for scalable growth. This is your chance to directly shape the future of digital marketing operations, driving operational excellence and elevating business performance within a dynamic, forward-thinking marketing organization. You will be at the forefront of enabling cutting-edge Account-Based Marketing (ABM) programs, leveraging advanced collaboration tools, and integrating AI-driven solutions to streamline execution and enhance decision-making.
Responsibilities
- Design, implement, and continuously improve scalable processes that support marketing execution, resource planning, and performance tracking.
- Identify operational inefficiencies and lead cross-functional initiatives to drive automation, standardization, and process optimization, enhancing efficiency and supporting marketing scalability.
- Leverage AI tools and platforms to optimize business processes, automate routine tasks, and enhance operational efficiency.
- Manage and maintain operational tools and systems that support workflow management, reporting, and collaboration environments (e.g., Microsoft Teams, Sharepoint).
- Develop and maintain comprehensive documentation, playbooks, and training resources to support process adoption, consistency, and compliance.
- Document and maintain end-to-end business processes, ensuring clarity, consistency, and accessibility across teams.
- Partner with leadership to drive annual and quarterly business planning, including goal setting, headcount planning, and budget alignment.
- Lead operational reviews and business rhythm activities (e.g., QBRs, MBRs), ensuring data-driven insights and clear action plans.
- Track and report on key performance indicators (KPIs), OKRs, and strategic initiatives.
- Utilize AI-driven insights and predictive analytics to support strategic decision-making and performance tracking.
- Support vendor and contract management, including onboarding, compliance, and performance tracking.
- Serve as a trusted advisor to senior leaders, providing operational insights and recommendations to support strategic decision-making.
- Lead and participate in pilots focused on innovation and continuous improvement.
- Own and manage the rhythm of business (RoB) calendar, including planning and execution of QBRs, MBRs, and leadership reviews.
- Develop and deliver executive-level communications, including business updates, strategic plans, and performance summaries.
- Embody the culture and values of the organization.
Skills
- Excellent communication, organizational, and stakeholder management skills.
- Strong analytical and problem-solving abilities with a proven track record of driving operational improvements.
- Demonstrated ability to lead cross-functional initiatives and implement process enhancements.
- Strong understanding of digital marketing workflows, particularly in Account-Based Marketing (ABM) environments.
- Ability to evaluate and implement AI solutions that drive automation, personalization, and efficiency in marketing operations.
- Experience using AI-powered analytics tools to derive insights and inform business strategies.
- Familiarity with AI and machine learning concepts, tools, and platforms relevant to business operations and marketing.
- Experience managing cross-functional projects and business planning processes.
- Proficiency in Microsoft Teams, Excel, Power BI, and project management platforms (e.g., ClickUp, Asana, Smartsheet).
- Ability to thrive in a fast-paced, matrixed environment with shifting priorities.
- B2B expertise, including knowledge of modern marketing and marketing automation.
- Exceptional verbal and written communication, negotiation, customer service, and interpersonal skills.
- Strong leadership skills, including the ability to lead and manage teams, set vision, inspire collaboration, and manage pressure.
- Effective management skills, including independence, time management, task organization, progress monitoring, quality assurance, and risk management.