Program Manager, Marketing Ops, Machine Learning University

About the role

Machine Learning University (MLU) is leading internal education in Generative AI, Agentic AI and Responsible AI, accelerating Amazon-wide AI transformation. We are seeking a detail-oriented, customer-obsessed Program Manager to drive marketing operations and cross-functional initiatives that amplify MLU's reach and engagement across Amazon's technical workforce.

MLU's Program Manager, Marketing Operations is the operational backbone of marketing execution — managing campaigns end-to-end, coordinating cross-functional dependencies, designing scalable processes, and ensuring on-time delivery across multiple workstreams. You will partner closely with instruction, operations, and engineering to deliver high-quality marketing programs that drive awareness, enrollment, and community engagement for MLU.

The ideal candidate excels at stakeholder coordination and brings a structured approach to managing complex, multi-channel programs — equally comfortable building a project plan from scratch and diving deep into operational metrics to identify improvements. Beyond core marketing responsibilities, this role provides cross-functional support to operations including course launch coordination, communications copywriting, and event logistics.

Responsibilities

• Own end-to-end program management for marketing campaigns, events, and brand initiatives — from requirements gathering through execution, measurement, and retrospective.
• Manage the marketing operations calendar, ensuring cross-functional alignment on timelines, dependencies, and deliverables across campaigns, events, and product launches.
• Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity.
• Drive adoption of automation tools (e.g., AI-assisted copywriting, automated recurring communications) to reduce cycle time on repetitive tasks.
• Support strategic marketing initiatives including potential program rebranding, community engagement programs, and large-scale events by managing project plans, stakeholder coordination, and go-to-market timelines.
• Coordinate across MLU teams (operations, product, instruction) and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application.
• Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation, and creative review processes.
• Track and report on marketing program performance metrics. Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.

Requirements

• 3+ years of program or project management experience
• Experience defining and executing program requirements
• Experience working cross functionally with tech and non-tech teams
• Experience using data and metrics to determine and drive improvements

Preferred Qualifications

• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience in marketing operations, campaign management, or brand management
• Familiarity with AI/ML concepts or experience in a technical education environment

Pay

USA, WA, Seattle - $82,700.00 - $129,800.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave

Learn more about our benefits at https://amazon.jobs/en/benefits.