Program Manager, AI Marketing

About Us

At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build. We live our values every day:

• Built on Trust: Consistency is everything.
• Act with Integrity: Always do the right thing.
• Customer-Obsessed: Keep the people we serve at the center of our work.
• Competitive Fire: Push ourselves harder than anyone else.
• Diversity: Unique perspectives lead to better solutions.
• Automation First: Save time and money by making efficiency a priority.

Our Culture & Work Style

At Drata, we’re not just building software—we’re building a mindset. Everything we do springs from:

• Be a Driver (Owner-Operator Mentality): Own your work. Improve relentlessly. Deliver results.
• Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.
• Stay Mission-Driven (Customer-Obsessed): Challenge assumptions. Deliver value. Stay hungry.

We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. In the Bay Area, we come together in-office Tuesday through Thursday—our high-impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

• See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years.
• Hear the Voice of the Team: Explore our "Life at Drata" page for employee testimonials on our collaborative culture and growth opportunities.
• Experience the Impact: See why we are consistently recognized on Fortune's Best Workplaces lists.
• Connect with Us on Socials: Follow us on LinkedIn for company updates, employee stories, and career news.

Responsibilities

• Identify and prioritize AI opportunities: Audit Revenue Marketing workflows to surface high-impact areas where AI and automation can reduce manual work—campaign builds, asset routing, email personalization, QA, reporting—and build a roadmap of initiatives with clear business cases and success criteria.
• Design, build, and ship: Design end-to-end workflows from intake to execution to reporting. Prototype agents and automations using LLM frameworks and low-code platforms, validate them with real users, and own the transition into ongoing operations.
• Drive adoption and enablement: Run training sessions, office hours, and 1:1 enablement so non-technical marketers can confidently use what you build. Document everything—playbooks, SOPs, change logs—so solutions scale beyond you. Lead change management across teams with varying levels of AI familiarity.
• Measure and optimize: Define KPIs for every initiative—hours saved, cycle-time reduction, campaign velocity, error rate, incremental pipeline—and report on them regularly. Partner with Data and RevOps to instrument tracking and surface performance insights.
• Govern responsibly: Work with Security, Legal, and IT to ensure AI use across marketing is compliant, brand-safe, and aligned with data privacy requirements.

Requirements

• 4–6 years of experience in marketing, marketing operations, growth, or technical program management in B2B SaaS, with direct exposure to GTM systems and data flows (MAP, CRM, analytics, experimentation).
• Hands-on AI and automation experience: You have designed, built, and deployed AI-powered workflows or agents in a live GTM environment within the last 18 months. This means solutions that ran in production, were used by real teams, and produced measurable results. Project or prototype experience alone does not meet this requirement.
• Technical proficiency: You are comfortable working independently with LLM frameworks (e.g., Claude API, OpenAI), low-code platforms (e.g., Make, Zapier, n8n), prompt design, and integrating AI tools into existing marketing stacks—without requiring engineering support to prototype. You have sufficient Python proficiency to read, modify, and debug scripts, API calls, and data transformations; you don’t need to write production code from scratch, but you are not blocked by code.
• Deep MAP and CRM fluency: You have worked inside a marketing automation platform (Marketo, HubSpot, or equivalent) and CRM (Salesforce preferred) at a level where you understand data flows, routing logic, and integration dependencies.
• Proven change management: You have successfully enabled non-technical stakeholders to adopt new tools or workflows. You can speak to specific situations where you drove adoption across teams with different learning curves and levels of resistance.
• Strong communication: You can translate complex technical concepts into clear, outcome-oriented language for both executive and practitioner audiences. You can also translate vague marketing pain points into precise workflow specifications.
• Program management: You have a track record of scoping, prioritizing, and delivering complex cross-functional initiatives with clear milestones, owners, and outcomes.

Preferred Qualifications

• Experience with agentic orchestration platforms or AI-native marketing tools.
• Direct experience running campaigns across email, paid, events, and web.
• Background in cybersecurity, GRC, or adjacent enterprise B2B categories.
• Experience in a high-growth SaaS environment where AI and automation were central to GTM execution.

Benefits

• Shared Success: Stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings.
• Family Support: Paid Parental Leave policy after six months of employment. Access to Kindbody fertility and family-building benefits and dedicated leave specialists to guide you through the process.
• Growth & Development: Generous annual stipends for both professional and personal development, along with access to a wide range of internal learning opportunities.
• Time Off & Flexibility: Flexible vacation policy, paid holidays, and other perks to recharge.

Pay

The applicable salary range for this role is $148,500 - $183,400. A variety of factors are considered when determining someone’s leveling and compensation—including a candidate’s professional background and experience. This role will also receive benefits and stock, typically in the form of Restricted Stock Units (RSUs).