Program Manager, Marketing Delivery

Responsibilities

• Partner with marketing strategists and COEs to develop and operationalize integrated marketing plans.
• Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences.
• Work with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources.
• Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams.
• Establish and continuously improve standardized processes for activating marketing programs both internally and externally.
• Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle.
• Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables.
• Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track.
• Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency.
• Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution.

Qualifications

• Bachelor's Degree and 8 years of experience in Project management or Program management OR High School Diploma or GED and 12 years of experience in Project management or Program management.
• Preferred qualifications include minimum of 8 years of experience managing marketing programs, agency and/or financial services experience, familiarity with project management and collaboration tools, and proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority.

Benefits

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.