Program Lead, Communications

Description

The Program Lead, Communications (Content and Social Growth) role at Smurfit Westrock is responsible for evolving the company's content and social media approach from execution-focused to insight-led, experimental, and performance-driven. This role focuses on driving audience growth, accelerating learning through experimentation, and shaping the brand's presence across social platforms.

Requirements

• Bachelor’s degree in communications, marketing, public relations, or a related field.
• 4–6 / 5–7 years of experience in content strategy, social media, or digital communications—ideally within a global or matrixed organization.
• Demonstrated experience optimizing social performance using data, insights, and experimentation.
• Hands-on experience creating short-form social content, including filming and editing quick-turn video.
• Strong understanding of social trends, creator-style content, and how brands successfully adapt trends without compromising credibility.
• Familiarity with analytics tools (native platform analytics, Google Analytics) and content management tools.
• Experience using AI tools to support content creation, analysis, or workflow optimization.
• Experience using project management and workflow tools (Monday.com or similar) to streamline content operations, improve efficiency, and support cross-functional collaboration.
• Exceptional writing and editing skills, with a strong grasp of brand voice and messaging consistency.
• Highly organized, proactive, and comfortable balancing strategic thinking with hands-on execution.