Program Ally and Midstream Marketing Manager

About the role

Leidos is seeking a Program Ally and Midstream Marketing Manager to support the award-winning Ameren Illinois Energy Efficiency Program. The position is a hybrid of working from home and working in our Downtown Peoria office (2 days per week).

Ameren Illinois and Leidos believe it is very important to provide employment opportunities to the utility ratepayers that reside in Illinois. There is strong preference for the successful candidate to be located in the Ameren Illinois service territory.

The Ameren Illinois service territory includes several large to mid-size communities such as Galesburg, Quincy, Peoria, Bloomington-Normal, Champaign-Urbana, Danville, Decatur, Springfield, Charleston-Mattoon, Effingham, Mt. Vernon, Marion, Carbondale, and Metro East (Belleville, O'Fallon, Granite City, Edwardsville, Alton, Collinsville).

Responsibilities

• Coordinate and implement marketing campaigns to business and residential Ameren Illinois customers and Program Ally contractors including, but not limited to, print and digital advertising, website and social media concept creation, special events, co-branding and more.
• Work with Ameren Illinois and Leidos leadership to develop marketing strategies to increase Program Ally participation and engagement in the Ameren Illinois Energy Efficiency Program.
• Serve as the marketing lead in these channels in collaboration with Program Managers and subcontractors to reach Program goals.
• Lead the development with implementation partners on execution of bold, creative and integrated marketing strategies.
• Oversee and execute marketing for the Program Allies to utilize, as well as informational marketing for communicating Program information.
• Oversee and execute marketing campaigns and strategy for the Midstream channel with implementation partners.
• Identify effectiveness and impact of marketing with tracking and analysis to make changes accordingly.
• Establish positioning, identify target audiences, and develop marketing plans with implementation partners with specific measurable objectives across the different channels and segments.
• Participate in strategic planning sessions and lead all marketing and communication initiatives.
• Work with implementation partners to develop an annual marketing strategy and plan.
• Provide regular status reports to Program Implementor team on marketing campaigns and key metrics related to marketing efforts.
• Identify ways to use this role’s channels to find new opportunities to engage customers for the future.
• Continually stay on top of trends within the industry.

Qualifications

• Bachelor's degree in marketing, communications or business, preferred with two (2+) plus years of work experience in marketing, sales, business or related field.
• May consider more years of experience in lieu of degree.
• Demonstrated capability and success in development and execution of marketing strategies.
• Strong organizational/ project management skills.
• Strong working knowledge of Microsoft Word, Excel and PowerPoint.
• Thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

Preferred Qualifications

• Background in energy efficiency or retail preferred, but not required.
• Energetic, can-do attitude.
• Adaptability and flexibility with changes.
• Professional demeanor and dedication to delivering top notch customer service.