Product Specialist - Momentum BMW MINI

About the role

Product Specialist provides a pressure‑free ownership experience, helping guests understand vehicle operation, benefits and engineering advantages, building emotional connection to the brand by assessing customer knowledge, personalizing the experience, explaining and demonstrating features, maintaining product knowledge, staying current with new products, following up post‑delivery, directing customers to resources, and delivering a delightful ownership experience.

Responsibilities

• Provides a pressure‑free ownership experience that helps guests understand operation, benefits and value of innovations and engineering advantages.
• Assesses customer knowledge and priorities to personalize the ownership experience.
• Explains and demonstrates vehicle features and technologies, focusing on customer comfort level and retention.
• Acquires and maintains total product knowledge on all vehicles and understands competitors' vehicle features and benefits.
• Keeps abreast of new products, features, accessories, etc., and their benefits to clients.
• Follows up with customers within one to two weeks after delivery to answer questions or conduct additional clinics to teach other feature operations.
• Directs customers to additional information resources.
• Delivers a delightful ownership experience.
• Visits the customer lounge to introduce services and share valuable vehicle technology insights with customers.
• Trains sales and service staff on key technologies and how to best explain and demonstrate them to a customer.
• Conducts new owner clinics.
• Answers product questions on the telephone and during walk‑ins.
• Troubleshoots vehicle technology features.

Requirements

• High school diploma or equivalent.
• Ability to perform at a minimum volume according to dealership standards.
• Authorized to work in the USA.
• Perform duties and responsibilities in a safe manner.
• Able to pass pre‑employment testing including background check, MVR, drug test, credit report, and valid driver’s license.