Product Owner, Media OS, IQVIA Digital

Job Overview

The Product Owner will own the roadmap for integrations between our internal platform and third-party AdTech, marketing, and SaaS systems. This role delivers incremental value aligned to defined business goals, driving execution across audience creation, planning, ad buying, and measurement workflows. This candidate will also build trust with engineers and other internal stakeholders, contribute to product strategy, and ensure integrations are robust, scalable, and aligned with client and business needs.

Essential Functions

• Builds and executes a roadmap for integrations with third-party platforms such as DSPs, SSPs, DMPs, CRMs, etc. to support omnichannel healthcare marketing.
• Develops strong, collaborative relationships across engineering, client services, operations and GTM teams.
• Translates roadmap initiatives into actionable user stories and detailed requirements with clear acceptance criteria.
• Owes the full lifecycle of platform integrations—including planning, implementation, testing, release coordination, and support—for use cases including audience activation, ad buying and delivery, and measurement.
• Led product discovery to improve predictability and ROI for development efforts.
• Prioritizes backlog items based on impact, feasibility, and alignment to broader product strategy.
• Partners with support, engineering, and operations teams to triage and resolve platform or integration-related issues in a timely manner.
• Supports internal enablement through documentation, training, demos, and cross-functional alignment.
• Maintains product health and performance, resolves issues, and incorporates internal and client feedback into future iterations.

Qualifications

• Bachelor’s degree in a technical, quantitative, or related liberal arts field (e.g., Computer Science, Economics, Data Science, or similar), or equivalent experience.
• 4–6 years of product management or product ownership experience, ideally within AdTech, MarTech, or digital media.
• Experience managing SaaS platform integrations and third-party partnerships, including onboarding third-party data, resolving identities, and activating audiences across media platforms.
• Familiarity with systems like The Trade Desk, LiveRamp, Snowflake, and Salesforce is a plus.
• Strong collaboration and communication skills with a demonstrated ability to:
• Proficient in Agile development workflows; experienced in writing user stories, managing backlogs, and running sprint ceremonies.
• An analytical mindset with an understanding of data flows, event tracking, and system integrations in digital advertising environments.
• Experience working in regulated industries like healthcare or life sciences is preferred.
• Familiarity with privacy frameworks (e.g., HIPAA, consent-based targeting) and data governance best practices is a plus.