DirectJobHub
Jobs · Marketing

Head of Product - Media OS, IQVIA Digital

IQVIA · Miami, FL · 2 wk ago
RemoteRemoteMarketing$140k–$390k/yrFull-time

About IQVIA Digital

IQVIA Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by IQVIA’s industry-leading data, identity, and measurement capabilities, Media OS serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

Position Overview

The Head of Product – Media OS, IQVIA Digital will own the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

Key Responsibilities

  • Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions.

  • Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.

  • Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.

  • Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

  • Own and execute the end-to-end product roadmap across campaign planning and forecasting capabilities, including AI-driven recommendations.

  • Audience development, segmentation, direct-to-consumer workflows, and federated audience models.

  • Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.

  • Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

  • Lead innovation initiatives focused on AI-driven campaign optimization and automated decisioning.

  • Closed-loop marketing and performance intelligence.

  • Real-time analytics and adaptive campaign management.

  • Seamless user experiences across planning, activation, measurement, and optimization workflows.

  • Platform & Ecosystem Leadership

  • Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.

  • Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.

  • Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.

  • Anticipate market trends and evolving customer needs to maintain competitive advantage.

  • Commercial Strategy & Growth

  • Partner closely with Sales, Marketing, and Client Success teams to refine product packaging, pricing, and go-to-market strategies.

  • Accelerate platform adoption among agencies and pharmaceutical clients.

  • Develop platform-led growth initiatives that drive revenue expansion.

  • Support integrated campaign solutions and new market opportunities.

  • Champion Customer Success

  • By delivering measurable improvements in reach, engagement, efficiency, and campaign performance.

  • Demonstrating the value of consolidated workflows and reduced operational complexity.

  • Ensuring strong customer adoption and retention outcomes.

  • Cross-Functional Leadership

  • Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.

  • Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.

  • Foster a culture of innovation, accountability, and customer-centric product development.

  • Align organizational stakeholders around product priorities, investments, and business objectives.

  • Thought Leadership & Industry Influence

  • Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.

  • Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.

  • Share insights through industry events, client engagements, conferences, and executive forums.

  • Help shape the future of privacy-first, healthcare-focused marketing platforms.

Required Qualifications

  • 12+ years of product management and product leadership experience in: Advertising technology (AdTech), Marketing technology (MarTech), Digital platforms, Data-driven SaaS environments.

  • Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.

  • Deep expertise in: Programmatic advertising ecosystems and DSPs, Identity resolution and identity graph technologies, Data platforms and audience modeling, Omnichannel marketing strategies.

  • Demonstrated ability to: Lead large-scale cross-functional organizations, Translate strategic vision into measurable business outcomes, Influence senior executives and key stakeholders, Operate effectively in complex, regulated industries.

Preferred Qualifications

  • Advanced degree (MBA or related graduate degree).

  • Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.

  • Familiarity with AI/ML-based optimization, prediction, and recommendation systems.

  • Experience building open-platform ecosystems and partner integration strategies.

  • Knowledge of privacy regulations and healthcare marketing compliance requirements.

Similar jobs