Head of Product - Media OS

About the role

The Head of Product – Media OS, IQVIA Digital will own the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

Key Responsibilities

• Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions.
• Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
• Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.
• Establish strategic priorities and investment plans that support growth, innovation, and market leadership.
• Own and execute the end-to-end product roadmap across:
• Campaign planning and forecasting capabilities, including AI-driven recommendations.
• Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
• Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
• Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.
• Lead innovation initiatives focused on:
• AI-driven campaign optimization and automated decisioning.
• Closed-loop marketing and performance intelligence.
• Real-time analytics and adaptive campaign management.
• Seamless user experiences across planning, activation, measurement, and optimization workflows.
• Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
• Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
• Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
• Anticipate market trends and evolving customer needs to maintain competitive advantage.
• Partner closely with Sales, Marketing, and Client Success teams to:
• Refine product packaging, pricing, and go-to-market strategies.
• Accelerate platform adoption among agencies and pharmaceutical clients.
• Develop platform-led growth initiatives that drive revenue expansion.
• Support integrated campaign solutions and new market opportunities.
• Champion customer success by:
• Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
• Demonstrating the value of consolidated workflows and reduced operational complexity.
• Ensuring strong customer adoption and retention outcomes.
• Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
• Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
• Foster a culture of innovation, accountability, and customer-centric product development.
• Align organizational stakeholders around product priorities, investments, and business objectives.
• Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.
• Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.
• Share insights through industry events, client engagements, conferences, and executive forums.
• Help shape the future of privacy-first, healthcare-focused marketing platforms.

Required Qualifications

• 12+ years of product management and product leadership experience in:- Advertising technology (AdTech)
• Marketing technology (MarTech)
• Digital platforms
• Data-driven SaaS environments
• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
• Deep expertise in:- Programmatic advertising ecosystems and DSPs
• Identity resolution and identity graph technologies
• Data platforms and audience modeling
• Omnichannel marketing strategies
• Demonstrated ability to:- Lead large-scale cross-functional organizations
• Translate strategic vision into measurable business outcomes
• Influence senior executives and key stakeholders
• Operate effectively in complex, regulated industries

Preferred Qualifications

• Advanced degree (MBA or related graduate degree).
• Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
• Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
• Experience building open-platform ecosystems and partner integration strategies.
• Knowledge of privacy regulations and healthcare marketing compliance requirements.