Product Marketing Strategy Manager

About the role

Leads marketing strategies and high-impact meeting experiences that support business objectives across key client, prospect, consultant, and stakeholder audiences. Applies marketing expertise, audience insights, and strategic consultation to drive measurable business outcomes. This role serves as a strategic marketing partner to business leaders, sales teams, relationship managers, and subject matter experts, transforming business objectives into compelling, audience-centric engagement strategies.

Responsibilities

• Independently leads marketing strategy and execution for high-impact client, prospect, consultant, and executive meeting experiences.
• Develops audience-centric approaches that drive business outcomes across RFPs, finalist meetings, committee presentations, onsite engagements, and other critical moments in the client lifecycle.
• Translates business priorities into integrated experience and content strategies.
• Partners with business leaders, sales professionals, relationship managers, and subject matter experts to develop compelling meeting narratives, messaging, and engagement plans that align with client needs, competitive positioning, and strategic objectives.
• Serves as a strategic advisor on meeting effectiveness and audience engagement.
• Applies client insights, competitive intelligence, win/loss learnings, and market trends to elevate the quality, relevance, and impact of marketing-supported experiences.
• Owns and prioritizes a portfolio of complex initiatives and stakeholder needs. Balances competing priorities while ensuring high-quality execution, clear communication, and alignment to business goals and timelines.
• Builds strong cross-functional partnerships and influences decisions across stakeholder groups. Collaborates with sales, retention, consultant relations, creative teams, analytics, and senior leaders to ensure experiences are aligned, differentiated, and outcome-focused.
• Identifies opportunities to improve and scale meeting experiences. Develops new approaches, frameworks, and best practices that enhance customization, efficiency, consistency, and business impact across supported audiences and segments.
• Measures and communicates outcomes. Establishes success metrics, evaluates effectiveness, and uses data and stakeholder feedback to continuously improve marketing-supported experiences and inform future strategies.
• Provides leadership and mentorship within the team. Shares expertise, coaches less experienced crew, and helps shape team standards, processes, and strategic direction.
• Participates in special projects and performs other duties as assigned.

Qualifications

• Minimum 5 years of marketing, client experience, communications, sales enablement, consulting, or related experience.
• Demonstrated ability to influence stakeholders and lead complex, cross-functional initiatives from strategy through execution.
• Strong strategic thinking, presentation development, messaging, storytelling, and project management skills.
• Experience translating business objectives into client-centric experiences, programs, and deliverables.
• Understanding of retirement, investment, financial services, or related industries preferred.
• Undergraduate degree in Marketing, Communications, Business, or equivalent experience required.
• Graduate degree preferred.

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

Schedule

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.