Product Marketing Sr. Manager, Global Partner Office
Position Summary
TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, seeks a Product Marketing Senior Manager to lead the marketing strategy and programs that activate, enable, and grow our global channel partner community. This role requires translating the value of our AI security platform into compelling narratives and enabling our partners to sell with confidence and grow their TrendAI™ practices.
Key Responsibilities
Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.
Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance.
Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co-marketing and co-sell programs.
Partner with channel sales and field marketing to operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact.
Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.
Build targeted enablement — talk tracks, battlecards, objection handling, use-case briefs — that improve partner seller confidence and consistency when engaging customers.
Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner-ready programs.
Messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams.
Market Intelligence & Insights
Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market.
Translate insights into concrete recommendations for channel sales, marketing, and program teams.
Identify emerging partner opportunities and help refine program and GTM focus areas.
Key Qualifications
Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Channel marketing, partner marketing, or GTM strategy experience strongly preferred.
Direct experience marketing to or through distributors, resellers, and value-added resellers ideal.
Channel Acumen: Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling.
Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers.
Collaboration: Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders.
Customer- & Partner-Centric Mindset: Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives.
Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems.
Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies.
Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s channel relevance and partner growth.
What We Offer
Group benefits program with health and dental coverage
Telehealth Virtual Health Services
Life Insurance
Short & Long Term Disability
Critical Illness Insurance
Mental Health Wellness Program
Wellness Incentive Program
Retail Savings Programs with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
Competitive compensation with bonus opportunity tied to company performance
Broad technological opportunities