Product Marketing Sr Lead, Content Strategy

About the role

The Product Marketing Senior Lead will shape the quality, distinctiveness, and impact of Salesforce's blog, thought leadership, and broader content ecosystem. This role requires a deep understanding of AI and enterprise software, translating complex concepts into compelling narratives.

Responsibilities

• AI & Product-Led Storytelling
• Write and develop original, high-impact content
• Develop distinctive story angles
• Translate complex ideas into clear, engaging content
• Editorial Strategy, Insights & Competitive Positioning
• Develop and maintain an editorial calendar
• Monitor competitor and industry content
• Interview SMEs and extract meaningful insights
• AI-Enabled Content Creation & Scale
• Use AI tools to generate and refine story ideas
• Create scalable tools like Gems, prompt libraries, and templates
• Multi-Channel Storytelling (Blog, Video, Social)
• Create and adapt content across different formats
• Tailor stories for different audiences and channels

Requirements

• 6–10+ years of experience in product marketing, content strategy, or editorial roles, ideally in AI, SaaS, or technical domains
• Strong understanding of AI, software, or enterprise technology concepts
• Demonstrated ability to write and publish high-quality, differentiated content
• Proven ability to develop distinctive story angles, interview SMEs, and extract meaningful insights
• Experience incorporating competitive and market insights into content strategy
• Experience or strong interest in AI tools for content creation and workflow acceleration
• Ability to simplify complex topics into clear, engaging content
• Experience working cross-functionally with product, marketing, and technical teams

Qualifications

• Strong writing, editing, and storytelling skills
• Proven ability to think critically and identify unique story angles
• Experience with AI tools for content creation and workflow acceleration
• Ability to develop scalable content systems (templates, prompts, frameworks)
• Experience working cross-functionally with product, marketing, and technical teams

Skills

• Content strategy
• Storytelling
• AI tools for content creation
• Scalable content systems
• Collaboration across teams

Benefits

At Salesforce, you'll have access to a wide range of benefits to help you live well, including:

• Time off programs
• Medical, dental, and vision insurance
• Paid parental leave
• Mental health support
• Life and disability insurance
• 401(k) plan
• Employee stock purchasing program

For more information, visit Salesforce Benefits.